Founder at Luminary (ex Airbnb)

Airbnb

Akhil Raj Gupta

Founder at Luminary, ex Airbnb

How To Brand In The Age of AI

Mastercard

Amit Singh

Founder at Kensaa (ex Mastercard, IIM-A)

Founder of Luminary, ex Airbnb

Create content that adapts by audience and channel without diluting what makes your brand yours.

AI content that's scalable AND personalized

Build a living source of truth for your story, tone, and customers that every team — and every AI — works from.

From brand guidelines to a 'Brand Brain'

AI agents rank businesses differently than search engines. Learn what to change so they recommend you correctly.

Get discovered by AI, not just Google

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

August-2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI for Strategic Communications Professor | Forbes Contributor | Former Intel

July 2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

Helping Leaders & Companies Thrive

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 4

Design Your Next Chapter in the Artificial Age - Cohort 6

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Clarify your value, amplify your voice, and grow your visibility and presence

Google

American Express

L'Oreal Paris

Adobe

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Building and managing brand identity, brand strategy, and brand perception in the market.

Search engine optimization and AI engine optimization — ranking in search results and AI-generated answers.

Defining how a product or company is differentiated and perceived relative to competitors.

How To Brand In The Age of AI

What you'll learn

Why this topic matters

You'll learn from

Amit Singh

Akhil Raj Gupta