Master AI Native Marketing & Build Authentic Brands At Scale
Amit Singh
Founder at Kensaa | ex Mastercard
Akhil Raj Gupta
Founder at Luminary (ex Airbnb)
Build the brand with AI. Then make sure AI gets it right.
Every marketing team now has instant copy, unlimited creative, and campaigns that ship in an afternoon. The output all looks the same, because it is the same. Meanwhile fewer buyers read any of it directly. They ask a model what to buy, and it answers from whatever it has read about you.
So there are two problems. Sounding like your unique self, and being described correctly when you are not in the room.
The first half goes at the first one. A brand brain your models can actually follow, a synthetic panel that puts positioning and copy in front of your segments before you spend, and a production loop that scales without flattening your voice.
The second half goes at the second. You will see what the models say about you today, trace where each claim came from, and change the material they draw on.
Bring a real brand. You build on it across the four hours and take the working version home with you.
Amit does this daily at Kensaa, building AI-driven brand and content systems for companies across industries. Akhil owned brand and loyalty at Airbnb, across one of the most operationally complex marketplaces in the world.
What you’ll learn
Two halves: build the brand with AI, then make sure AI gets it right.
Voice, claims, proof and the things you never say, in one file a model can follow
The boundaries that stop AI inventing things about you
Put positioning, naming and copy in front of your actual segments before you spend
Surface the objections early, without waiting on a research cycle
Keep a person where judgment matters and hand models the repetitive work
Catch generated-sounding copy before it ships
What ChatGPT, Claude and Gemini currently tell your buyers
Where each claim came from, so you fix the source and not the symptom
What to change on your site, and what only moves off it
Why this ranks differently from search, and what actually shifts an answer
Week one moves, and what to postpone on purpose
How to tell whether any of it worked
Workshop agenda
Brand building with AI: the brand brain
Assemble voice, claims, proof and the things you never say into one file a model can follow. You write it on your own brand and test it against a model before moving on.
Brand building with AI: the synthetic panel
Stand up a panel of your actual segments and put positioning, naming and copy in front of it. You hear the objections before the market makes them, without waiting on a research cycle.
Brand building with AI: production without flattening
Wire the brand brain into a working content loop: what the model drafts, where a person decides, and the checks that keep generic copy from shipping.
AI optimization: what the models say about you now
Ask the systems your buyers use what your brand is, and read the answer honestly. Then trace where each claim came from.
AI optimization: fixing what they read
The on-site and off-site changes that move the summary. Why this behaves differently from search, and what actually shifts an answer.
Your 30-day plan
Sequence the work: week one moves, what you postpone on purpose, and how you will know whether it moved anything.
Learn directly from Amit & Akhil
Amit Singh
Founder at Kensaa | AI Marketing Leader (ex Mastercard)
Akhil Raj Gupta
Founder at Luminary, ex Airbnb
Who this workshop is for
CMOs and brand owners with scattered AI experiments and nothing holding them together
Founders who are the brand, and need it to hold up without a marketing team behind it
Agency leads whose clients keep asking what AI changes, and who want a better answer than nothing
Prerequisites
A brand you are responsible for
Your own company, a client's, or one you are about to launch. You build on it during the day.
No technical background
Everything runs in a browser. If you can use ChatGPT, you can keep up.
What's included
Live sessions
Learn directly from Amit Singh & Akhil Raj Gupta in a real-time, interactive format.
Lifetime access
Come back to the recording and everything you built on the day, whenever you need it.
A room of operators
You work next to other founders and marketing leads solving the same problem on a different brand.
Certificate of completion
A record of the day for LinkedIn or your employer.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$200
USD
10am–2pm EDT