Free Lesson

The Serialized Launch: A Smarter way to Ship AI Features

60 min
Aug 18, 2026 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

Features vs. launches: the real difference

Know when individual releases are ready to become a chapter worth shipping.

How to build your launch narrative

Define the 6-to-12-month story your market needs to believe.

How to align the PM and PMM team

Align roadmap sequencing around narrative, not just feasibility.

Why this topic matters

Most teams treat every release like breaking news. This workshop introduces a better model: the serialized launch. Like chapters in a novel, each launch advances a larger narrative. You'll learn how to package features into meaningful moments, sequence your story deliberately, and give product and PMM a shared framework for smarter launch decisions for AI features.

You'll learn from

Ramli John

Ramli John

Founder, Delight Path

Tamara Grominsky

Tamara Grominsky

Founder, PMM Camp

Previous work

Zapier
Adobe
Kajabi
FreshBooks
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