The Serialized Launch: A Smarter way to Ship AI Features

Hosted by Ramli John and Tamara Grominsky

Tue, Aug 18, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

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Product Onboarding Masterclass
Ramli "RJ" John
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What you'll learn

Features vs. launches: the real difference

Know when individual releases are ready to become a chapter worth shipping.

How to build your launch narrative

Define the 6-to-12-month story your market needs to believe.

How to align the PM and PMM team

Align roadmap sequencing around narrative, not just feasibility.

Why this topic matters

Most teams treat every release like breaking news. This workshop introduces a better model: the serialized launch. Like chapters in a novel, each launch advances a larger narrative. You'll learn how to package features into meaningful moments, sequence your story deliberately, and give product and PMM a shared framework for smarter launch decisions for AI features.

You'll learn from

Ramli John

Founder, Delight Path

Ramli John is the bestselling author of Product-Led Onboarding (40,000+ copies sold) and Eureka. He's helped companies like Zapier, Mixpanel, and TeamViewer create delightful product experiences that turn users into lifelong customers. As founder of Delight Path, Ramli now focuses on how product leaders can leverage AI to create genuinely delightful user experiences—not just AI that works, but AI that users actually love. His newsletter reaches 14,000+ product leaders navigating the intersection of great product experiences and AI transformation.

Tamara Grominsky

Founder, PMM Camp

Tamara Grominsky is an award-winning product marketing executive and the founder of PMM Camp. Over the past decade, she's led product marketing and strategy at high-growth companies including Unbounce, FreshBooks, and Kajabi, growing from IC to the executive level along the way. Her work focuses on helping PMMs define their function, prove their impact, and earn a bigger seat at the table. 

Previous work

Zapier
Adobe
Kajabi
FreshBooks
See all products from Ramli John

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