Ramli John

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Product managers who drive strategy, development, and launch of products.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Build a habit-forming product onboarding strategy in 4 weeks. ⭐️ 

143+ happy students from Zapier, Adobe, Mixpanel, Salesforce, and more.

Ramli "RJ" John

Founder Delight Path. Bestselling author of Product-Led Onboarding (+30K sold)

Product Onboarding Masterclass

    

Email Strategist & Conversion Copywriter

Growth PM

Email strategist and conversion copywriter

Head of Product

UX designer

University Engagement and Data Quality Specialist

B2B SaaS email strategist & conversion copywriter

senior product marketing manager

If you've been in the SaaS space for some time, you're probably all too familiar with these problems: ❌ Users abandon your product after the first day of signing up. ❌ New customers leave feeling frustrated and confused. ❌ For self-serve products, very few free users upgrade. The problem usually comes down to one core issue: your product’s onboarding. That’s because today’s users don’t have the time (or the patience) to figure things out themselves. They expect things to be intuitive. Easy. And fast. Which means that even if you have a brilliant product, product-market fit, and the sexiest UI... If your onboarding is anything less than silky-smooth, new customers will quit before ever achieving those mind-blowing “Aha!” moments. 😵 In this live cohort-based course, you'll learn my battle-tested&nbsp;EUREKA Onboarding Framework™,️&nbsp;used by companies like&nbsp;Mixpanel,&nbsp;Zapier, and&nbsp;Outsystems,&nbsp;that will&nbsp;get you more loyal customers in a fraction of the time. After completing this course, you'll have everything you need to build an onboarding strategy that could: ✅ Reduce your time-to-first-value to a few minutes (not hours or days) of signing up. ✅ Increase your free-to-paid conversion by 2-3x (if you have a self-serve product) ✅ Turn more customers into loyal champions, resulting in upsell opportunities and higher CLV.

60-80% of new users don't come back after Day 1. Let's fix that.

Course syllabus and schedule

Each workshop will involve hands-on, workshop-style sessions. We'll be using MIRO for each live session. US Timezone: Tuesdays from 12 pm to 1 pm ET

4 live, hands-on workshops

Learn at the pace that feels right for you! Every week, recorded modules will be available to view, each focused on various topics to help you build a habit-forming onboarding experience.

Self-paced lessons

This program is designed to be hands-on so you'll be building a habit-forming onboarding strategy for your product. I'll give individual feedback on all of your work

3 hands-on projects

Course schedule

You're a product or design leader who is sick of your product's onboarding not engaging and activating new users to the "Aha" moment.

You're a customer success leader or manager who wants to reduce the time it takes to successfully onboard new customers.

You're a growth marketer who wants a proven onboarding strategy that activates and converts users into paying customers.

Who is this course for

What's included in the course:

You'll be able to confidently build and deliver first product experiences that help new users easily adopt new habits with your product.

My proven EUREKA Framework™️ to improve your onboarding experience.

You'll be able to quickly apply concepts from the course using the templates and cheat sheets that I use for all my clients.

Dozens of templates, cheat sheets, and swipe files to start making an impact now.

You'll get guidance and feedback in an intimate setting with Ramli John, one of the top customer onboarding experts in the world.

4 weeks of live, interactive workshops  and Q&A sessions 

I'm writing a new book "EUREKA: The Product Onboarding Playbook for High-Growth B2B Companies."

A copy of my new book

Learn how to build AI products that turn users into evangelists with proven delight frameworks.

Founder, Delight Path

Adobe

Leadpages

Mixpanel

Zapier

Product Coach and Educator

Hult International Business School

Appcues

Openly

MachineMetrics

C. Todd Lombardo

Every company is racing to add AI features. The problem? Most AI products feel robotic and frustrating, no matter how technically impressive.You've seen it:<ul><li>Customers abandon your AI chat after one try</li><li>Users ignore your "smart recommendations"</li><li>Your personalization falls flat despite perfect technology</li></ul>The real issue: Speed and intelligence don't create loyalty. They don't create fans who tell their friends or the "core memories" that turn users into evangelists.This course solves the critical gap: How to build AI that users genuinely love, not just tolerate.You'll learn the proven frameworks from exclusive case studies from Adobe, Spotify, Mailchimp, Zappos, and others that have mastered:<ul><li>Why high-emotion companies outperform markets by 800%+</li><li>The three pillars of hyper-personalization (Contextual Intelligence, Emotional Resonance, Anticipatory Design)</li><li>The trust equation that separates helpful AI from creepy surveillance</li></ul>This course is based on the forthcoming O'Reilly book Delightful Intelligence (September 2026) by Ramli John and C. Todd Lombardo.

AI without empathy and delight is just expensive automation. Here' how to fix it

Build AI that users love using the 3-pillar delight framework.

Create a delight-first culture that drives measurable business results.

Product Managers building or enhancing AI features who want users to love their products, not just use them—and need proven frameworks now.

Product Leaders defining AI strategy who need to justify delight investments with data and build cultures that create emotional connections.

Product Designers creating AI experiences who want to design interactions that feel magical, not robotic

Learn directly from Ramli John

Ramli John

Courses

Product Onboarding Masterclass

Creating AI Products Users Love

Lightning Lessons

PLG meets AI: The new activation playbook

AI Prototyping with Claude Code for PMs

6 AI agents every PM needs

Build an agentic roadmap that accelerates product adoption

Rapidly test, iterate, and improve your AI prototypes

AI Prototyping with Claude Code for Product Managers

Resources

Get my onboarding email swipe file for free

Get my SaaS onboarding email swipe file.

Get my user onboarding audit template

Get my user onboarding swipe file for free