Tue, Aug 25, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Tue, Aug 25, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
Mine one call for the question worth a whole issue
Pull the real questions, objections, and story straight out of a call you already had.
Give Claude your voice with one file
Feed it a few issues you actually sent so the draft reads like you wrote it.
Save it as a skill you run after every call
Build one command that turns any new transcript into a ready issue in about 10 minutes.
Why this topic matters
Your best newsletter material is already sitting in the calls you take every week. A customer asks the exact question worth a whole issue, in their own words, and then it disappears into a folder no one opens. Every Sunday you start from a blank page instead. This engine mines one real call and writes the issue in your voice, so the blank page is gone.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
