Building a Product Roadmap That "Sticks"

Hosted by Melissa Appel and Christine Perfetti

Mon, Aug 11, 2025

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Reimagining Your Career in the Age of AI
Christine Perfetti
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What you'll learn

Why roadmap creation is a team sport

Learn to co-create roadmaps with stakeholders so everyone feels ownership while maintaining your role as decision-maker

How to avoid alignment decay

Melissa will share tactics to check in with stakeholders, reinforce shared goals, and avoid "alternate reality" roadmaps

How to say no, as a team

By involving stakeholders early and transparently, you’ll shift from reactive request-handling to collaborative decision

Why this topic matters

Many product teams spend most of their days reacting to stakeholder demands, often having to feverishly shift priorities and struggling to stick to a clear path. This conversation with Melissa will help you shift from reactive to strategic. You’ll learn how to build a collaborative process that aligns stakeholders, earns trust, and prevents last-minute derailments.

You'll learn from

Melissa Appel

MelissaAppel.com

Melissa Appel is co-author of the newly released book, "Aligned: Stakeholder Management for Product Leaders." Melissa has 20 years of Product Management experience at companies in various industries, stages, and sizes. She helps product leaders create aligned strategies by getting the right people in the room and asking the right questions. Melissa's executive coaching focuses on process improvement, team development, and stakeholder management.

Christine Perfetti

Founder, Lift Up Connections

Christine Perfetti is a social psychologist, product strategist, and founder of Lift Up Connections. With two decades of experience guiding individuals and organizations through moments of change, she helps professionals gain clarity, reconnect with their genius, and move forward with vision and momentum. She has led innovation and research programs at Harvard Business School, HubSpot, Penn Medicine, and more.

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