Thu, Jul 23, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Thu, Jul 23, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
How to run your buyers' questions across AI
The prompts to ask ChatGPT, Perplexity, and Google AI, and how to read what comes back.
A scorecard for your AI visibility
A simple way to rate whether AI names you, gets you right, and where it pulls the answer.
The one gap to fix first
The single highest-leverage fix that moves your AI visibility the most, based on the audit.
Why this topic matters
Almost no company has checked what AI says about them, even though buyers ask it every day. You can't improve what you can't see. In this session you run a live audit on your own company in about 20 minutes: whether AI names you, gets the facts right, and where it pulls its answer from. You leave with a simple scorecard and the one gap to fix first.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
