AI Secrets for Product Leaders

Hosted by Michael Hirsch

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What you'll learn

AI Landscape for Product Managers

A comprehensive view of AI tools transforming product leadership at each stage of the product lifecycle.

Framework to get started with AI in your product lifecycle

A straightforward framework for identifying stages in your product lifecycle that should be enhanced with AI.

Course preview

How the 6-session course will equip you to build, develop, and lead AI-driven product teams.

Live demos!

Live demo of using AI to create a development plan for PMs on your team and a live demo of using AI to create a PRD.

Why this topic matters

AI isn't just changing products; it's revolutionizing Product Leadership itself. AI is transforming how we make product decisions and reshaping team dynamics and skill requirements. The best Product Leaders aren't just adapting to these changes - they're leveraging them to drive innovation, make smarter decisions, and build high-performing teams.

You'll learn from

Michael Hirsch

20+ years in Product Leadership. Adjunct Professor. Product Coach. Engineer.

With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, I bring a wealth of knowledge and practical insights to this course. My career spans across technology giants like T-Mobile, Qualcomm, and Sony, where I've driven successful product launches, grown existing businesses, and entered new markets.

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My expertise extends beyond the corporate world into academia. I'm currently an Adjunct Professor at University of Washington’s Foster School of Business and Seattle University's Albers School of Business and Economics, where I teach Strategy to undergraduate and graduate students. Teaching allows me to blend theoretical concepts with real-world applications, preparing the next generation of business leaders.

I hold an MBA degree and an MS in Engineering degree, both from UCLA, bringing a unique combination of business acumen and technical knowledge to product management. My approach is deeply rooted in customer-centric product vision, data-driven decision making, and strategic planning.

I LOVE teaching others and I am passionate about sharing my knowledge and experience with you. Through this course, I aim to equip you with the tools, strategies, and insights needed to excel in product leadership roles in today's AI-driven business landscape.​

Previously at

Sony
Qualcomm
T-Mobile
ProQuest
HERE Technologies

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