2 - 3 Weeks
·Cohort-based Course
Prepares Product Management Leaders to leverage AI to enhance decision-making, team leadership, and strategic planning.
2 - 3 Weeks
·Cohort-based Course
Prepares Product Management Leaders to leverage AI to enhance decision-making, team leadership, and strategic planning.
Course overview
✏️ About the Course
I designed this course to give you the most bang for your buck. In just three weeks (with a fourth week to complete your final project), you will learn A LOT about AI and its impact on Product Leadership. This will also cover some of the impact on Product Management, but the primary focus of this course is how AI impacts Product Leaders (managers of product managers).
🧠 What you will learn:
1. In-depth AI Knowledge
- Gain a comprehensive understanding of AI technologies relevant to product management
- Learn to identify AI implementation opportunities in your product lifecycle
2. Enhanced Decision-Making Skills
- Learn AI-powered analytics for data-driven product decisions
- Develop strategies for integrating AI insights into your product roadmap
3. AI-Driven Team Leadership
- Learn techniques for building, upskilling, and leading AI-proficient product teams
- Understand how to foster a culture of AI innovation within your organization
4. Strategic AI Implementation
- Develop skills to craft and execute AI-enhanced product strategies
- Learn to align AI initiatives with overall business objectives
5. Ethical AI Product Development
- Understand the ethical implications of AI in product development
- Learn to implement responsible AI practices in your product lifecycle
6. Practical, Hands-On Experience
- Apply AI tools and techniques to real-world product management scenarios
- Develop an AI integration strategy for your own product or organization
7. Personal AI Toolkit
- Curate a personalized set of AI tools to enhance your productivity
- Learn ongoing strategies for staying updated with AI advancements
👨🏫 About the Instructor
With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, I bring a wealth of knowledge and practical insights to this course. My career spans across technology giants like T-Mobile, Qualcomm, and Sony, where I've driven successful product launches, grown existing businesses, and entered new markets.
My expertise extends beyond the corporate world into academia. I'm currently an Adjunct Professor at University of Washington’s Foster School of Business and Seattle University's Albers School of Business and Economics, where I teach Strategy to undergraduate and graduate students. Teaching allows me to blend theoretical concepts with real-world applications, preparing the next generation of business leaders.
I hold an MBA degree and an MS in Engineering degree, both from UCLA, bringing a unique combination of business acumen and technical knowledge to product management. My approach is deeply rooted in customer-centric product vision, data-driven decision making, and strategic planning.
I LOVE teaching others and I am passionate about sharing my knowledge and experience with you. Through this course, I aim to equip you with the tools, strategies, and insights needed to excel in product leadership roles in today's AI-driven business landscape.
🙋🏻♀️ FAQ's
How will I learn so much in such a short amount of time?
I take a direct and no-nonsense approach to teaching; your time is too valuable to waste. And, as an adjunct university professor, I use a similar approach in this course as I do in my other classes:
- Lecture (learning concepts with examples and discussion in live classes)
- Application (an assignment to apply what you have learned to your work environment)
- Peer Review (group feedback on your applications)
Is everything I learn going to be all theory and no practice?
No, that couldn't be further from the truth. You will learn AND apply your learning in this course. And, as the final project, you will develop a plan to continue building on what you've learned long after the course ends.
Are you available during the course if I have any questions?
Yes, I will be available by chat and email the entire time. Plus, if you would like, I am happy to schedule "office hours" to meet over zoom.
Are you a good teacher?
I learned growing up not to brag, but I will share that I consistently get top marks in student evaluations including the most important question - would you recommend this professor to someone else? (please refer to my testimonials)
01
...Product Leaders (someone who manages PMs) looking to understand how AI impacts their role, their team, and their product strategy.
02
...senior-level Product Managers aiming to advance to a Product Leader role, seeking to develop AI-driven leadership skills.
03
...Visionary Startup Founders who recognize the critical importance of building and leading an AI-ready product team to drive innovation.
A framework for identifying AI opportunities in your product lifecycle.
Strategies for leading and upskilling AI-proficient product teams.
Techniques for integrating AI into product strategy, product roadmapping, and decision-making.
Skills to evaluate and implement ethical AI practices in product development.
Hands-on experience with AI tools relevant to product management.
A personalized AI integration strategy for your product team or organization.
Insights on future AI trends and their impact on product management.
A network of peer product leaders facing similar AI challenges (being a product leader is lonely sometimes).
Enhanced ability to communicate AI value to stakeholders and executives.
Confidence to drive AI-powered innovation in your product organization.
6 interactive live sessions
Lifetime access to course materials
1 in-depth lesson
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
AI-Driven Product Leadership
Dec
9
The AI Landscape for Product Leaders
Dec
11
Leveraging AI for Strategic Decision Making
Dec
13
Building and Upskilling AI-Ready Product Teams
Dec
16
AI Product Development Lifecycle
Dec
18
AI Ethics and Governance for Product Leaders
Dec
20
Future-Proofing Your Product Strategy with AI
Join an upcoming cohort
Cohort 2
$479
Dates
Payment Deadline
Cohort 3
$479
Dates
Payment Deadline
Sign up to be the first to know about course updates.
Laura Callahan
Anonymous
Lars Klores
Steve Guttman
Anonymous
4-6 hours per week
Live Interactive Class Sessions
TBD based on preference; 90 minutes
Lectures, discussions, and peer review of weekly applications.
3-week cohorts meet on Tuesdays and Thursdays
2- week cohorts meet on Mondays, Wednesdays, and Fridays
Weekly practicums
1-2 hours per week
Practical application of what you've learned to your work environment.
Office Hours
upon request
Time to meet with Professor Hirsch; topic of discussion is your choice.
Final Project
Due a few days after the last class
Develop a comprehensive AI integration strategy for your product line or organization, incorporating learnings from all aspects of the course.
A 45-minute webinar I created to teach product managers about The Year-End Push. (Sept. 10, 2024)
20+ years in Product Leadership . Adjunct professor. Product Coach. Engineer.
With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, I bring a wealth of knowledge and practical insights to this course. My career spans across technology giants like T-Mobile, Qualcomm, and Sony, where I've driven groundbreaking product launches, grown existing businesses, and captured new markets.
My expertise extends beyond the corporate world into academia. I'm currently an Adjunct Professor at University of Washington’s Foster School of Business and Seattle University's Albers School of Business and Economics, where I teach Strategy to both undergraduate and graduate-level students. This role allows me to blend theoretical concepts with real-world applications, preparing the next generation of business leaders.
I hold an MBA and an MS in Engineering from UCLA, bringing a unique combination of business acumen and technical knowledge to product management. My approach is deeply rooted in customer-centric product vision, data-driven decision making, and strategic planning.
I LOVE teaching others and I am passionate about sharing my knowledge and experience with you. Through this course, I aim to equip you with the tools, strategies, and insights needed to excel in product leadership roles in today's AI-driven business landscape.
Join an upcoming cohort
Cohort 2
$479
Dates
Payment Deadline
Cohort 3
$479
Dates
Payment Deadline
$479
2 - 3 Weeks