Build an AI-confident Product Team

4.4 (11)

·

3 Weeks

·

Cohort-based Course

Transform from AI-curious to AI-confident Product Leader in 3 weeks - no technical background required.

Places I've been a Product Leader at...

Sony
Qualcomm
T-Mobile
ProQuest
HERE Technologies

Course overview

Make AI decisions with confidence - even without a technical background.

This course is designed for:

Product Leaders who are early in their AI journey but need to make strategic decisions about AI now.


More specifically:

👍🏼 Current Product Leaders (managing PMs) who:

• Have strong product leadership experience but limited AI expertise

• Need to make strategic decisions about AI implementation

• Must guide their teams through AI transformation

• Want to confidently evaluate AI opportunities and risks


👍🏼 Senior Product Managers transitioning to leadership who:

• Are taking on or about to take on team leadership responsibilities.

• Need to understand AI from a strategic rather than just a tactical perspective.

• Want to develop AI-driven leadership skills before stepping into larger roles.


🚫 This course is NOT for you if:

• You are primarily interested in individual contributor AI skills

• You are just starting your product management career

• You are looking for deep technical AI implementation details



So, what's this course about?


🎯 The Challenge

Product leaders today face mounting pressure to:

• Navigate an increasingly AI-driven product landscape

• Make high-stakes decisions about AI implementation

• Lead teams through rapid technological change

• Balance innovation with responsible AI practices


Most product leaders—regardless of their current AI expertise—struggle to effectively integrate AI into their workflow and product strategy, risking falling behind as AI reshapes product management.


✨ Why This Course

This intensive 3-week program is designed for product leaders at all stages of their AI journey, whether you're:

• Just starting to explore AI capabilities

• Looking to move beyond basic AI tools to strategic implementation

• Ready to lead teams through AI transformation

• Wanting to make more informed decisions about AI in your product strategy

• Aiming to stay ahead of AI trends while maintaining focus on business outcomes


📚 Program Structure

• 6 live interactive sessions (90 minutes each)

• 3 practical assignments with peer review

• Comprehensive final project

• Direct access to instructor support


💫 What Makes This Course Different

• 🎯 Built for Product Leaders: Focus on leadership challenges and strategic decisions, starting from the basics.

• ⚡️ Immediately Applicable: No prior AI expertise required—apply learnings directly to your current role.

• 🤝 Learn from Experience: Benefit from 20+ years of product leadership expertise.

• 📈 Results-Focused: Clear frameworks and tools for implementing AI across your organization, with guidance every step of the way.


Transform your approach to product leadership in the AI era. Go from feeling uncertain about AI to confidently leading AI initiatives in just three weeks. No advanced AI knowledge required—just bring your product leadership experience and readiness to learn.

This course is designed for...

01

...Product Leaders (someone who manages PMs) looking to understand how AI impacts their role, their team, and their product strategy.

02

...Senior-level Product Managers aiming to advance to a Product Leader role, seeking to develop AI-driven leadership skills.

03

...Startup Founders who recognize the critical importance of building and leading an AI-ready product team to drive innovation.

What you’ll get out of this course

Master Essential AI Tools

🛠️ Get hands-on experience with ChatGPT, Claude, Perplexity, ChatPRD, and Wisary AI

⚡ Set up your workspace for maximum AI productivity

📚 Receive a curated library of prompts for product management tasks

Speed Up Your Product Decisions

⏱️ Cut days or weeks from market analysis and requirements writing

📝 Generate and evaluate product requirements with AI assistance

🗺️ Create data-driven roadmaps and prioritization frameworks

Lead Your Team's AI Transformation

📊 Apply the AI Competencies Framework to assess your team

📈 Create targeted learning plans for different team members

🌱 Create an environment where your team confidently embraces AI innovation

Develop AI-Enhanced Products

📋 Learn frameworks for success metrics, risk assessment, and implementation timelines

🔄 Build robust AI product development processes

✅ Manage risks and ensure quality in AI implementations

Enhance Stakeholder Communication

🎯 Create compelling presentations and reports

💼 Build business cases for AI initiatives

🤝 Address common concerns and misconceptions

Prototype and Iterate Faster

💡 Use AI to rapidly test product concepts

🎨 Create functional prototypes using AI tools

🚀 Accelerate your development cycle


Lead Your Organization's AI Journey

🏢 Drive responsible AI adoption across your company

⚖️ Apply the Key Principles of AI Ethics framework (transparency, fairness, accountability, privacy, safety)

📐 Implement practical AI governance frameworks that scale


Scale Your Product Leadership

💪 Multiply your impact by strategically applying AI to product management

🎯 Use the AI in Product Lifecycle framework to identify high-impact opportunities

🔄 Create sustainable systems for staying current with AI


A Community of Product Leaders

👥 Learn alongside experienced product leaders

💭 Share challenges and solutions with peers

🤝 Build relationships that last beyond the course


Direct Access to Me (20+ Years Product Experience)

📝 Receive personalized feedback on assignments

📞 Schedule one-on-one coaching calls

📧 Get rapid responses to your questions via email

This course includes

6 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 3—Mar 9

    Lessons before our first interactive session

    2 items

    Getting Started with AI for Product Leaders

    6 items

    Mar

    4

    The AI Landscape for Product Leaders

    Tue 3/45:30 PM—7:00 PM (UTC)

    Assignment #1 - Your Personal AI Toolkit

    1 item

    Mar

    6

    Leveraging AI for Strategic Decision Making

    Thu 3/65:30 PM—7:00 PM (UTC)

Week 2

Mar 10—Mar 16

    Mar

    11

    Building and Upskilling AI-Ready Product Teams

    Tue 3/114:30 PM—6:00 PM (UTC)

    Assignment #2 - Team AI Readiness Assessment

    1 item

    Mar

    13

    AI Product Development Lifecycle

    Thu 3/134:30 PM—6:00 PM (UTC)

    Assessment and Product Development Frameworks

    3 items

Week 3

Mar 17—Mar 23

    AI Ethics and Governance Frameworks

    2 items

    Mar

    18

    AI Ethics and Governance for Product Leaders

    Tue 3/184:30 PM—6:00 PM (UTC)

    Assignment #3 - Ethical AI Product Audit

    1 item

    Building your AI learning system

    1 item

    Mar

    20

    Future-Proofing Your Product Strategy with AI

    Thu 3/204:30 PM—6:00 PM (UTC)

    Final Project - Putting it all together

    2 items

4.4 (11 ratings)

What students are saying

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Join an upcoming cohort

Build an AI-confident Product Team

Cohort 4

$799

Dates

Mar 3—24, 2025

Payment Deadline

Mar 3, 2025

Cohort 5

$799

Dates

Apr 7—28, 2025

Payment Deadline

Apr 6, 2025
Get reimbursed

Meet your instructor

Michael Hirsch

Michael Hirsch

20+ years in Product | Strategy Professor | AI and Product Coach | Engineer

With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, I bring a wealth of knowledge and practical insights to this course. My career spans across technology giants like T-Mobile, Qualcomm, and Sony, where I've driven groundbreaking product launches, grown existing businesses, and captured new markets.

​​

My expertise extends beyond the corporate world into academia. I'm currently an Adjunct Professor at University of Washington’s Foster School of Business and Seattle University's Albers School of Business and Economics, where I teach Strategy to both undergraduate and graduate-level students. This role allows me to blend theoretical concepts with real-world applications, preparing the next generation of business leaders.

I hold an MBA and an MS in Engineering from UCLA, bringing a unique combination of business acumen and technical knowledge to product management. My approach is deeply rooted in customer-centric product vision, data-driven decision making, and strategic planning.

I LOVE teaching others and I am passionate about sharing my knowledge and experience with you. Through this course, I aim to equip you with the tools, strategies, and insights needed to excel in product leadership roles in today's AI-driven business landscape.​

Frequently Asked Questions

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Join an upcoming cohort

Build an AI-confident Product Team

Cohort 4

$799

Dates

Mar 3—24, 2025

Payment Deadline

Mar 3, 2025

Cohort 5

$799

Dates

Apr 7—28, 2025

Payment Deadline

Apr 6, 2025
Get reimbursed

$799

4.4 (11)

·

3 Weeks