Build an AI-confident Product Team

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3 Weeks

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Cohort-based Course

AI isn't a skill you can learn later. It's a leadership differentiator you need now.

Course overview

While Your Peers Position Themselves as AI Leaders, Where Does That Leave You?

Your colleagues are positioning themselves as AI leaders. They're speaking up in strategy meetings, proposing AI solutions, and getting recognized for forward-thinking initiatives. Meanwhile, you're staying quiet, hoping someone else will figure it out.


The Transformation is Real:

--> Kate went from Senior PM to AI Strategy Leader. Seven months after this course, she's being promoted to Group Product Manager - partly because she became her company's AI champion. "It's now really part of our performance reviews - how well we're using AI," she explains. "I feel like I've had a big advantage."


--> Dan went from non-coder to launching AI initiatives. "I went from idea to functional prototype in just 6 hours - despite having virtually no coding experience. The course fundamentally changed my mindset about what's possible." His AI app became foundational to his company's newly established AI Studio.


--> Danijela transformed from AI-curious to client strategist. "I'm now having strategic conversations with client partners about AI opportunities. My confidence in discussing AI with stakeholders has grown significantly - I now have both the technical understanding and strategic perspective to identify real business opportunities."


Here's what's actually happening: While most PMs are still figuring out ChatGPT prompts, these leaders learned to think strategically about AI implementation, team development, and organizational transformation.


This course is for Product Managers and Product Leaders who:

-- Stay quiet when AI topics come up in meetings (but wish they could contribute meaningfully)

-- Know AI matters for their career but don't know how to move beyond basic ChatGPT usage

-- Want to lead AI initiatives instead of watching others get the credit

-- Need to make strategic AI decisions but lack the confidence to do so

-- Are tired of feeling left behind while others drive AI conversations


The Problem You're Actually Facing: It's not that you need to become a prompt engineer. You need to become the PM who can evaluate AI opportunities, lead AI initiatives, and speak intelligently about AI strategy with stakeholders.


Most AI courses teach you tools. This course teaches you to think strategically about AI so you can lead with confidence.


What Makes This Different:

-- Strategic Focus: While others learn prompts, you'll learn to shape AI strategy

-- Career Positioning: Designed specifically to position you as an AI-capable leader

-- Immediately Applicable: No technical background required - just your product experience

-- Proven Results: Students are getting promoted, leading AI teams, and becoming their company's AI champions

-- The Program: 6 live sessions over 3 weeks + practical assignments that you can immediately apply at work.


What You'll Stop Doing:

-- Stop deflecting AI questions with "I'm not technical enough." Leading AI initiatives requires strategic thinking, not coding skills.

-- Stop sitting silently while others drive AI conversations. You'll move from note-taker to decision-maker in AI strategy discussions.

-- Stop treating AI as someone else's responsibility. Whether your company is AI-forward or AI-skeptical, you'll become the leader who shapes integration strategy rather than reacts to it.

-- Stop letting "AI experts" make product decisions without you. You'll bridge technical possibilities with business strategy, ensuring AI serves actual user needs rather than just demonstrating technical capability.


The difference between PMs who advance and those who plateau often comes down to one thing: their ability to lead through technological shifts rather than wait for someone else to figure it out first.

This course is designed for...

01

Product Managers tired of staying quiet during AI discussions who want to become the PM others turn to for AI strategy guidance. 

02

Senior PMs ready to differentiate themselves for leadership roles by mastering AI strategy beyond basic tool usage.

03

Product Leaders who need frameworks to assess team AI capabilities and guide strategic implementation decisions. 

What you’ll get out of this course

Position Yourself as an AI Strategy Leader

-- Move from AI-anxious to AI-confident in strategic discussions

-- Become the PM others turn to for AI guidance and decisions

-- Build the credibility needed for AI leadership roles

Lead AI Initiatives with Authority

-- Design AI transformation roadmaps that get leadership attention

-- Make strategic AI investment decisions with confidence

-- Bridge technical possibilities with business outcomes

Transform Your Team's AI Capabilities

-- Assess and develop your team's AI readiness systematically

-- Create AI learning cultures that drive innovation

-- Build AI-capable teams that execute with confidence

Drive Organizational AI Adoption

-- Navigate AI governance and ethics at the strategic level

-- Implement AI frameworks that scale across product lines

-- Influence company-wide AI direction rather than react to it

Accelerate Your Product Impact

-- Use AI to amplify your strategic thinking, not just automate tasks

-- Identify high-leverage AI opportunities others miss

-- Build AI-enhanced products that create competitive advantage

Access an Elite Network

-- Learn alongside senior product leaders facing similar AI transformation challenges

-- Build relationships with AI-forward product professionals who understand your context

-- Join a community that continues collaborating long after the course ends

Direct Access to Michael's Product Leadership Experience

-- Apply frameworks tested across major tech companies and dozens of product initiatives

-- Get personalized guidance on your organizational challenges, not generic advice

-- Access decision-making approaches from 20+ years of leading teams through technological shifts

What’s included

Michael Hirsch

Live sessions

Learn directly from Michael Hirsch in a real-time, interactive format.

Frameworks Library

Lifetime access to evolving strategic frameworks, assessment tools, and implementation guides as the AI landscape shifts.

Executive Peer Network

Connect with senior product professionals navigating similar organizational AI challenges across enterprise environments.

Certificate of Completion

Professional certification that demonstrates strategic AI capability to stakeholders, leadership teams, and future employers.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 11 lessons • 4 projects

Week 1

Oct 14—Oct 19

    Week 1: From Sideline Observer to Strategic Participant

    5 items

    Oct

    14

    Live Session #1: From AI-Anxious to AI-Confident: Building Your Strategic Foundation

    Tue 10/144:30 PM—6:00 PM (UTC)

    Implementation Project #1 - Your Strategic AI Positioning Audit

    1 item

    Oct

    16

    Live Session #2: The Art of AI Strategy: Making Decisions That Get You Noticed

    Thu 10/164:30 PM—6:00 PM (UTC)

Week 2

Oct 20—Oct 26

    Week 2: From Team Follower to Transformation Leader

    3 items

    Oct

    21

    Live Session #3: Leading AI Transformation: Building Teams That Execute

    Tue 10/214:30 PM—6:00 PM (UTC)

    Implementation Project #2 - Team AI Readiness Assessment

    1 item

    Oct

    23

    Live Session #4: Shipping AI Products That Matter: Beyond the Technical Hype

    Thu 10/234:30 PM—6:00 PM (UTC)

Week 3

Oct 27—Nov 2

    Week 3: From Organizational Participant to Strategic Authority

    3 items

    Oct

    28

    Live Session #5: AI Governance for Product Leaders: Managing Risk While Driving Innovation

    Tue 10/284:30 PM—6:00 PM (UTC)

    Implementation Project #3 - Ethical AI Product Audit

    1 item

    Oct

    30

    Live Session #6: Sustaining AI Leadership: Building Systems That Scale Your Impact

    Thu 10/304:30 PM—6:00 PM (UTC)

    Capstone Project: AI Strategic Leadership Plan

    1 item

Week 4

Nov 3
    Nothing scheduled for this week

What students are saying

A pattern of wavy dots

Most product managers are still learning prompts while their colleagues are getting promoted for leading AI strategy. The window to position yourself as an AI leader is closing — but it's not closed yet.

A pattern of wavy dots

Join an upcoming cohort

Build an AI-confident Product Team

Cohort 7

$799

Dates

Oct 14—Nov 4, 2025

Payment Deadline

Oct 14, 2025
Get reimbursed

What people are saying

        Michael's AI course was the catalyst that launched my transition into AI leadership. Seven months later, I'm now leading our AI development team and presenting AI roadmaps to enterprise clients like Google, Amazon, and AT&T. The course didn't just teach me tools - it gave me the strategic foundation and confidence to take on AI leadership roles.
Kate Mosley

Kate Mosley

Senior Product Manager
        The course fundamentally changed my mindset about what's possible with AI. I went from idea to functional prototype in just 6 hours - despite having virtually no coding experience. I'm now building an AI app that became foundational to our newly established AI Studio.
Dan Beatrup

Dan Beatrup

Senior Product Manager
        Michael's AI Product Leadership program delivered exactly what we needed... We've seen immediate results - team members winning internal competitions, building productivity tools, and achieving 5-10 hours per week in time savings. Most importantly, the program created a culture of AI experimentation.
Pali Dhanoya

Pali Dhanoya

Head of Product

Meet your instructor

Michael Hirsch

Michael Hirsch

The Product Leader Teaching AI Strategy | Sony, Qualcomm, T-Mobile veteran

Most AI courses are taught by technologists who've never managed a product team. This one isn't.


I've spent two decades navigating product leadership at companies where getting product strategy wrong means missing quarters, not just missing deadlines. At Sony, Qualcomm, and T-Mobile, I learned that successful product implementation isn't about the technology - it's about the leadership.


That's why my approach is different. While others teach you to use AI tools, I teach you to think strategically about AI transformation. The frameworks I've developed come from actually leading teams through technological shifts that determined company trajectories.


I currently teach Strategy at University of Washington and Seattle University because the next generation of business leaders needs to understand something their professors don't: AI isn't a technical problem requiring technical solutions. It's a strategic challenge requiring strategic leadership.


The product managers getting promoted for AI leadership aren't the ones who know the most about machine learning. They're the ones who understand how to position AI initiatives, build AI-capable teams, and navigate organizational change.


That's what this course teaches. Not AI tools - AI leadership.

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Build an AI-confident Product Team

Cohort 7

$799

Dates

Oct 14—Nov 4, 2025

Payment Deadline

Oct 14, 2025
Get reimbursed

$799

USD

·

3 Weeks