Achievement Design Systems - HealthTech

Hosted by John Gusiff

Wed, Mar 4, 2026

8:00 PM UTC (45 minutes)

Virtual (Zoom)

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AI-powered Behavioral Design Sprint
John Gusiff and Mahnaz Hajesmaeili
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What you'll learn

The Psychology Behind Achievement Systems

How progress, rewards, autonomy, social proof influence behavior —where trust & confidence matter more than excitement.

The Achievement Design Canvas

Unpack the key components of achievement systems and how they create meaningful user experiences.

A HealthTech Case Study Example

A step-by-step walkthrough of a HealthTech example, mapped directly to the Achievement Design Canvas.

Common Mistakes & Best Practices

How to avoid over-gamification, streak anxiety, and misplaced rewards—and design for sustainable progress.

Why this topic matters

Achievement systems shape how users experience progress. In HealthTech, poorly designed systems can create pressure or anxiety—while well-designed ones build confidence, trust, and long-term behavior change. This lesson teaches you a practical framework, the Achievement Design Canvas, for designing achievement systems.

You'll learn from

John Gusiff

CX Strategist and Behavioral Design, Certified Make it Toolkit Instructor

ohn helps product, growth, and experience teams understand why people adopt, stick with, or abandon products—and how to design systems that support real progress. He combines Jobs-to-Be-Done, behavioral science, and experience strategy to help teams move beyond surface-level engagement metrics and design for confidence, capability, and sustained behavior change.

John has spent 20+ years working with startups and global organizations across HealthTech, FinTech, SaaS, and consumer services, helping teams redesign onboarding, loyalty, and behavior-change systems that actually work in the real world.

Consulted at

Humana
lululemon athletica
Wellhub
Shaklee Corporation
Kaiser Permanente

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