practical skills and tangible tools to accelerate your career immediately
What you'll learn
Accelerate your customer and product discovery
Identify the specific customer segment to target first
Make customer research a team sport.
Why this topic matters
You'll learn from
Michael Margolis
UX Research Partner at GV (Google Ventures). Author of Learn More Faster. Contributor to Sprint. Formerly Google, Walmart.com, and EA.
Michael joined GV in 2010 as the venture industry’s first UX research partner.
Based on 30+ years of experience and 300 research studies for GV startups (including Slack, One Medical, StockX, Flatiron Health, Foundation Medicine, Gusto, Bluebottle Coffee, Nest, and Uber), he open-sourced Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product, GV's playbook to accelerate learning and customer discovery for early-stage startups.
His approach to research sprints is featured in the bestseller Sprint. He has written extensively about his research work for startups on Medium.com/@mmargolis.
Michael joined Google as a staff user experience researcher, where he conducted research for Gmail, led the UX research team for Google Apps, and managed Google’s UX team in Seattle. Before Google, Michael spearheaded user research at Walmart.com, helping build new online and cross-channel businesses. In a previous life, he produced educational software at Electronic Arts after starting out as an editor at The Learning Company.
Previously at
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