practical skills and tangible tools to accelerate your career immediately

Find your ideal customer and unique value prop

Hosted by

Michael Margolis

Wed, Jul 24, 2024

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Accelerate your customer and product discovery

Learn a practical formula for learning more faster: 5 customer interviews with 3 prototypes in 1 day.

Identify the specific customer segment to target first

Define the detailed characteristics that distinguish your bullseye customer.

Make customer research a team sport.

Improve time-to-insight, drive team alignment, and boost momentum.

Why this topic matters

Startup founders, PMs, and designers are under intense pressure to figure out exactly what to build and to have unique insights about their target audience. Being able to answer their questions faster—before sinking time and money into development and marketing—is a huge competitive advantage. In this session learn how to find your product’s unique value prop efficiently and with more confidence.

You'll learn from

Michael Margolis

UX Research Partner at GV (Google Ventures). Author of Learn More Faster. Contributor to Sprint. Formerly Google,, and EA.

Michael joined GV in 2010 as the venture industry’s first UX research partner.

Based on 30+ years of experience and 300 research studies for GV startups (including Slack, One Medical, StockX, Flatiron Health, Foundation Medicine, Gusto, Bluebottle Coffee, Nest, and Uber), he open-sourced Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product, GV's playbook to accelerate learning and customer discovery for early-stage startups.

His approach to research sprints is featured in the bestseller Sprint. He has written extensively about his research work for startups on

Michael joined Google as a staff user experience researcher, where he conducted research for Gmail, led the UX research team for Google Apps, and managed Google’s UX team in Seattle. Before Google, Michael spearheaded user research at, helping build new online and cross-channel businesses. In a previous life, he produced educational software at Electronic Arts after starting out as an editor at The Learning Company.

Previously at

Electronic Arts

Learn directly from Michael Margolis

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