Beth Yehaskel
Free Lesson

Why AI isn’t moving your revenue engine

30 min
Dec 3, 2026 1:00 PM

By continuing, you agree to Maven's Terms and Privacy Policy.

What you'll learn

See your revenue engine as one system

Draw your engine on one page and mark where the money is versus where your AI roadmap is pointed.

Spot the gaps AI will widen

Apply three lenses (written, practiced, felt) to your org and flag the gaps AI would make bigger if left unaddressed.

Run three checks before you automate anything

Leave with three checks to run Monday: your definitions, three CRM fields, and one question to your team.

Why this topic matters

Nearly every revenue team uses AI. Few can show that it moved pipeline or retention. The gap isn’t the technology; it’s the engine it's dropped into. AI can't help with plans nobody runs, CRM fields nobody fills, or gates nobody owns. AI widens whichever gap you point it at. This isn’t a tool talk. It’s what your company needs to consider before leaning on AI to automate parts of your GTM engine.

You'll learn from

Beth Yehaskel

Beth Yehaskel

AI + systems + human behavior. 20-yr GTM operator, taught 3,000+ execs.

See all products from Beth
Get free access