Course

Designing an AI-Enabled Revenue Engine

Beth Yehaskel

Revenue engine builder, GTM + AI

Foundations first. Then where AI belongs. A six-session course for the exec team

Nearly every revenue team uses AI. Few can show it moved pipeline or retention. McKinsey finds 88% of companies use AI and about 6% see real financial impact; in GTM, Apollo finds 97% adoption and 17% who call it operational and measured.

The gap isn't the technology. It's the engine it's dropped into: plans nobody runs, CRM fields nobody fills, gates nobody owns, five leaders each using AI on their own definitions. AI doesn't fix those gaps. It widens whichever one you point it at.

This course is for the executive who owns the whole engine, not the operator building the workflow. You'll look at your company through three lenses (what's written, what's practiced, what's felt), find the gaps AI would make bigger, patch what you can without pausing the AI work, install the foundations the rest depends on, then place AI and humans deliberately, with the loops, decision rights and review gates that keep it honest. You leave with a design your exec team can own, a sequence to install it, and a 90-day scorecard.

Tool- and methodology-agnostic. Built on 25 years operating, consulting and teaching Revenue Architecture to 3,000+ executives, and one client story followed start to finish.

What you’ll learn

Lead your exec team from scattered AI experiments to one designed, measurable revenue engine, without waiting a year to start.

  • Draw your engine on one page: funnel, first paid contract, flywheel, and the loop back to the top.

  • Mark where the money actually is versus where your AI roadmap is pointed.

  • Score five core processes on three lenses: what’s written, what’s practiced, what’s felt.

  • Read your CRM as evidence of the process: blank fields are missing gates.

  • Run the subtraction sweep on tools, meetings and reports with one question.

  • Triage every blocker: patch now, fix properly, or stop doing it.

  • Agree shared definitions so terms like “qualified” means one thing across sales, marketing and CS.

  • Assign one owner per number. Shared ownership counts as none.

  • Install a gate: a definition, an owner, and an inspection cadence, with prompts AI can run.

  • Map the feedback loops between teams and the AI that watches them.

  • Set autonomy tiers and review gates: where AI takes load, where humans keep the decision.

  • Build a GTM risk register: outbound at volume, stale records, no audit trail, shadow AI.

  • Choose who owns organizational AI: RevOps, a transformation lead, a CoE, a real Chief of Staff, or a first team.

  • Enable people without losing control: sanctioned tools, data rules, a fast front door.

  • Pair every AI step with the foundation it depends on in a two-quarter plan.

  • Build a 90-day scorecard that reads adoption and leading signals before revenue.

  • Set the cadence: weekly inspection, monthly review, quarterly pulse, annual sweep.

  • Leave with a first-team brief your exec team could run on Monday.

Learn directly from Beth

Beth Yehaskel

Beth Yehaskel

Contact

AI + systems + human behavior. 20-yr GTM operator, taught 3,000+ execs.

See all products from Beth

Who this course is for

  • CEOs, CROs and COOs ($20M–$500M B2B) who own the whole revenue engine and are being asked by the board what the AI strategy is.

  • CFOs, Chiefs of Staff and AI transformation leads asked to fund, coordinate or measure AI across GTM with no agreed definition of success.

  • RevOps and GTM ops leaders who see where data, handoffs and gates break daily and need the frame to get the exec team to act on it.

What's included

Beth Yehaskel

Live sessions

Learn directly from Beth Yehaskel in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Jan 14—Jan 17

    Jan

    14

    See the engine. See the three views.

    Thu 1/141:00 PM—2:00 PM (EST)

Week 2

Jan 18—Jan 24

    Jan

    19

    Find the blockers. Patch them without pausing.

    Tue 1/191:00 PM—2:00 PM (EST)

    Jan

    21

    Ground the foundation. Install the gate.

    Thu 1/211:00 PM—2:00 PM (EST)

Frequently asked questions

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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$950

USD

Jan 14—Feb 2
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