Madeleine Work

Director of Product Marketing @ Cordial, Ex-Chili Piper

How to Price Your Product (Without Copying Competitors)

Why product marketing needs to own pricing

And recommend pricing based on actual data (not vibes)

How to run your own pricing research

You'll learn how to solicit cross-functional feedback without inviting too many cooks into the kitchen.

Gather feedback from internal stakeholders (the right way)

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

I lead Growth across Marketing & Product

Ekaterina Gamsriegler

Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24

Cohort 9

November 2026

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

Find the most impactful growth levers aka 'big bets'

Develop your user acquisition strategy

Define and test product-led growth strategies

Increase LTVs and revenues and achieve viable unit economics

Implement growth processes and align the teams around the meaningful goals

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

Learn a proven, practical system for connecting product decisions to revenue, growth, and business outcomes.

Founder, Street Smart Product Manager

Capital One

Amwell

Best Buy

Defense Digital Service

AKASA

Shardul Mehta

Founder, Egress Solutions

Adobe

VMware

Bain Capital

Vista Equity Partners

Mike Smart

The course is under development. This is a high-level preview of what it will cover.

July 2026 Cohort

October 2026 Cohort

The expectations for product leaders have changed radically. As corporate planning cycles begin for FY27, executive teams are forcing product leaders to answer a tough question: What is the financial return on this roadmap?When budget numbers come down, traditional product craft fails in the exec room. You’re left absorbing scope changes, managing pet projects, and constantly re-defending the roadmap.This isn’t a talent problem. You were simply trained for the wrong game. Most PM education ignores how businesses make money.You don’t need another product framework. You need a commercial operating system for capital allocation that speaks the ELT’s language.This course installs that missing operating system.In this masterclass, you’ll:<ul><li>Map your product work directly to your company's revenue model.</li><li>Reframe feature requests into high-leverage investable bets.</li><li>Set pre-commitment criteria to protect core priorities before executive pressure arrives.</li><li>Present clear investment options that force the ELT to accept trade-offs upfront.</li></ul>Step out of the feature factory and position yourself as a business growth leader. Build an FY27 roadmap that survives the room.

Secure Your FY27 Product Budget. Position Your Roadmap to Survive the Room.

Get Executives Aligned Behind Your Roadmap.

Turn Features Into Investable Bets.

Connect Product Work to Financial Outcomes.

Make Better Trade-off Decisions.

Lead Product as a Business Function.

You lead PMs or shape product strategy as a Senior, Staff, Principal, Group PM, Director, Head, or VP at a $50M–$750M B2B company.

You have strategic product responsibility.

You have 7+ years in Product Management and have a strong foundation in discovery, roadmaps, and delivery.

You have deep product experience.

You're open to rethinking product management through the lens of business strategy, investment, and financial outcomes.

You're ready to think like a business leader.

Product leaders and senior PMs in $50M–$750M B2B companies pursuing ambitious growth goals.

Directors, VPs, Heads of Product, Group, Staff, Principal, and Senior Managers driving strategic decisions.

Leaders ready to connect product strategy to revenue, investment decisions, and measurable business outcomes.

The business fluency course for product & design leaders.

Learn how to speak the business language

eBay

X15Ventures

Amdocs

Roam Digital

Corinna Stukan

Product exec turned Fintech CEO. Amazon #1 Author & Speaker.

Maven Cohort 1

Cohort 2

Most product and design leaders I've worked with are smart, capable, and genuinely care about building great products. But when the conversation turns to revenue drivers, cost structures, or what's actually moving the needle for the business - they go quiet.What I've learned after 17 years leading product, and now running my own FinTech company: this is not about having a business degree. It's a confidence and language gap.<blockquote>Commercial acumen isn't about reading every line of a P&amp;L. It's about understanding the core mechanics of how your business makes money - the key revenue drivers, who your most valuable customers are, and where the biggest costs sit. Get that right, and your product decisions sharpen, your roadmap ideas get heard, and your influence as a leader grows.In this half-day workshop, we bridge this confidence gap. I've run this session with teams at Westpac, Visa, WooliesX and NZ Post - and the shift is immediate.People who walked in saying "I'm not a numbers person" leave with a clear framework for understanding business metrics, a one-pager that connects their work to business strategy, and the confidence to walk into any commercial conversation and hold their own.</blockquote>

Leave with a clear one pager linking your product work to business metrics, and the confidence to walk into any commercial conversation. 

Learn how to read business performance updates 

Understand how your business actually makes money

Connect your product metrics to business strategy

Build your Metrics One Pager in the workshop

Speak confidently in any commercial conversation

Shift from product manager mindset to business owner mindset

<blockquote>Product Managers &amp; Designers who get told "you need more business acumen" but have never been shown what that actually means in practice.</blockquote>

<blockquote>Product &amp; Design leaders who build great products but freeze when asked to "explain the business impact". </blockquote>

<blockquote>Product leaders who often present roadmap recommendations to stakeholders but lack confidence in commercial conversations.</blockquote>

Product judgement improves one way: make your reasoning visible, put a number on it, test it against reality, and get more calls right.

CPO · ex-Amazon, Intuit, PayPal

Amazon

PayPal

Intuit

PropertyGuru

Viveck P Kumar

20 years building products at Amazon, Intuit, PayPal, PropertyGuru. Now a CPO.

Founding Cohort. Oct 2026

You are expected to make consequential bets before the evidence is complete. You weigh data, challenge assumptions, debate trade-offs. But outcomes arrive months later with execution, timing and luck tangled together. The result gets measured. The quality of the original judgement rarely does.Product sense is a story. Product judgement is a track record.The course turns judgement into a feedback loop. Value Architecture sharpens what you see: the assumptions behind why customers will adopt, stay and pay, and where that value is most likely to break. Then you write down what you believe will happen, how confident you are, and by when. That is all a forecast is. When reality answers, your calls are scored, and you see exactly what you overestimated, what you missed, and how to make the next call better.AI raises the stakes. Building is becoming fast and cheap, so there will be more bets, made faster. When any team can ship, the advantage shifts from building faster to choosing better. Execution is becoming abundant. Judgement is becoming the constraint.You leave with the loop, and your first honest measure of how often your confident calls come true.

Senior product leaders are paid for judgement. Few can prove theirs is improving

Diagnose why customers actually adopt, stay, and pay, on your own product

Write the falsifiable thesis your product is silently betting on

 Design the four jobs every product must do: believe, switch, stay, compound

Forecast where your product breaks, with probabilities, horizons, evidence

Get scored: two quarterly reviews where your forecasts resolve

Leave with the artifacts: your Value Architecture Brief and a live ledger

The Lab runs on your actual bets. Your Brief and forecasts are built on your product, not case studies.

A live product with real decisions in front of you

You will log real forecasts and defend them. That only works if the bets are yours to make.

Decision rights over product bets

A scored ledger rewards honesty, not bravado.

Comfort being wrong on the record

Founders. Your product bets can change the company's trajectory. Price your conviction honestly before the market does.

CPOs, VPs, Heads of Product. You own a portfolio of bets and a room that expects you to be right. Take home a discipline your team inherits.

Product Directors, senior product leaders with decision rights. You own bets, not backlogs, and have live product decisions in front of you.

How to Price Your Product (Without Copying Competitors)

What you'll learn

Why this topic matters

You'll learn from

Madeleine Work