Managing Misinformation During a Crisis

Hosted by Kathryn Kolaczek

In this video

What you'll learn

The difference between misinformation and disinformation

When to respond and when not to

How to correct false narratives effectively

How AI complicates misinformation risks

Why this topic matters

False or misleading information can escalate crises rapidly. This workshop provides tools to identify, respond to, and contain misinformation without amplifying it.

You'll learn from

Kathryn Kolaczek

Crisis Communications Strategist

Kathryn Kolaczek is the CEO of Alchemy Communications, bringing deep experience in communications, media, and public relations. She helps organizations navigate high-stakes moments through crisis communications, risk management, and media training—pairing practical planning with calm, timely execution. Kathryn leads business development and strategy, guiding a diverse roster of clients through communications strategy, marketing plans, and reputation-building initiatives delivered with efficiency and high standards.


With a background spanning PR, digital marketing, and media, Kathryn is also a former founder and editor of a national publication for entrepreneurs and the author of a book for entrepreneurial women. Known as an engaging speaker, she regularly leads discussions on crisis communications and shares insights with business and communications communities across North America.

Go deeper with a course

Fundamentals of Crisis Communications
Kathryn Kolaczek
View syllabus