Qualify Deals Better and Convert Sales Faster

Lightning Lessons

Practical skills & tools to accelerate your career

Qualify Deals Better and Convert Sales Faster

Hosted by Ren Saguil

What you'll learn

Qualify Rigorously

Use the ORD framework to help your prospects understand Impact of inaction, identify Champion and Decision Process.

Asking the Right Questions

Learn how to structure questions. Your first job is to help them understand the real problem you need to solve together.

Co-create next steps with your clients

Summarise key takeaways and propose next steps that create momentum and align all stakeholders.

Why this topic matters

One of the top challenges in b2b sales is stalled deals. Often, the root cause traces back to an ineffective QUALIFICATION process. A weak discovery call fails to create urgency, doesn't uncover compelling reasons to change, and leaves you guessing about the client's real decision drivers.Getting this right from the start is fundamental. Focus on the right prospects, stop wasting time & resources.

You'll learn from

Ren Saguil

Sales Leader @Fraxional, Built €130M+ Sales Across Tech Giants

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently and runs corporate sales trainings for elite sales teams.

Previously at