Free Lesson
Turn AI Search Into Market Intelligence
30 min
Oct 1, 2026 2:00 PM
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What you'll learn
Discover What You Didn't Know
Use query expansion to uncover terminology, categories, companies, and questions that weren't visible when you started.
Follow the Market's Hidden Relationships
Use snowball search to follow connections between competitors, customers, partners, technologies, and services.
Build Market Intelligence, Not Search Results
Structure discoveries into comparable evidence so you can identify patterns, qualify candidates, and build a model.
Why this topic matters
Most research starts with a problem: you don't yet know the right terminology, categories, companies, or even the right questions to ask.
In this course, you'll learn an iterative AI research method that starts with what you know and uses each discovery to improve the next search. You'll use query expansion and snowball search to follow relationships between companies, customers, partners, associations, technologies, and adjacent services.
