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The ROI of Smarter Emails (that fill product gaps)

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Drew Price

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What you'll learn

How to Rethink Your Development Approach & Timeline

I'll recount the multi-month pre-launch timeline for Grammarly Insights and why the TLC was worth it for our MVP.

The Quantitative & Qualitative ROI Potential

Is launching a highly personalized email program worth it over the long haul? What's the true incremental impact?

Why You Can't Do This Yourself

What does a lean, dream team look like for shipping and maintaining a sophisticated email program?

Why this topic matters

Many companies invest only in traditional campaigns and journeys across the email channel, not because they don't want to do something more product-focused, but because they don't know how. In this lightning talk, I'll detail some of the 'why' and 'how' at a high level. This will all serve as a substantive preview of my upcoming Maven course (enrolling now for late July & August).

You'll learn from

Drew Price

Lifecycle Advisor (multiple startups), Grammarly's First Head of Lifecycle Marketing & Product Marketing.

Drew Price has spent 18 years in email and lifecycle marketing across tech, publishing, and retail. Most notably, he scaled Grammarly’s email strategy from 0 to 3 billion emails per year from 2014 to 2020. 

In addition to his work at Grammarly, Drew has helped lead major brands like The Home Depot and IGN Entertainment and many high-growth startups get better results through strategic and innovative lifecycle strategies. Drew regularly shares his expertise in advisory roles as well as his newsletter Scaling CRM.

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