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Who managers promote and why

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Ethan Evans

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What you'll learn

Learn who managers focus on promoting and why

The truth is managers have a stack rank. You must know "The mind of the manager" to be at the top of the list.

How to form an effective partnership with your manager

Being an "excellent doer" is not enough. You must standout as a reliable, trusted, star-performer ready for promotion.

Why a partnership approach will result in promotion

Your manager is the most important and influential champion for your promotion. Make it a win/win partnership.

How to succeed with difficult managers

There's not sugarcoating it, this is a hard situation. Learn what your actionable defenses are and act now.

Live audience Q&A

We will end with audience Q&A. So bring your burning questions!

Why this topic matters

Many people think "If I do a great job, I will eventually get promoted." That is wrong and will cost you years of delayed career growth. Instead, you must acknowledge that promotions are a combination of delivering results, reliability, trustworthiness, relationships, and business needs. Getting promoted is already hard, don't make it harder with a weak manager relationship.

You'll learn from

Ethan Evans

Retired Amazon Vice President; 70+ patents; led global teams of 800+; Helped promote 46+ leaders to executives

In my 15+ years at Amazon, I led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.


  • Hold 70+ patents.
  • Reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires.
  • Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators.
  • Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are mine (read the story).


I've promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of my former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon.


I retired from Amazon as a Vice President in September 2020 to allow me to focus on paying forward my good fortune to others.


Prior to Amazon, I spent 12 years at 3 startups.


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RETIRED AFTER 15+ YEARS AT

Amazon

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