Temilola Agbede

DTC Growth Levers: When Meta Stops Working

Estée Lauder

StartupCD

Love Wellness

Dropps

BioSchwartz

Fractional Marketing Leader (ex-DTC Leader at Estée, S'well, Love Wellness)

Identify what's actually stalling your revenue growth (spoiler: it's usually not the platform you think)

The Real Growth Problem Diagnosis

Build marketing that amplifies on any channel you touch and thrives regardless of which platform is "hot" this quarter.

Foundation-First Marketing Systems

Operationalize test and learn methodology to find new growth levers before your competitors even know they exist

Test & Learn Growth Discovery Framework

Growth leaders and teams are expected to bring impactful results at high speed. However, in that high-paced environment, it's easy to get into a trap of constant local optimization. 👉 What is good for USER is good for BUSINESS. The biggest changes that drove product Growth for companies like Miro, Notion, Figma didn't happen due to local changes. These products combined both components: high-quality user experience and ethical PLG strategies. 📌 Growth teams face many challenges like: 🚨 Getting caught in a trap of local optimization and constant A/B testing with no impact?🚨 Hard to uncover new growth opportunities to impact Activation, Habit-forming, and Upgrades?🚨 What behavioral principles can help create the most user-friendly and ethical solutions?🚨 Finally, how do we receive a buy-in to implement meaningful product changes and drive Product-led Growth? I've been facing these challenges myself and collecting knowledge for years to address them. 📌 What prepared me to share this knowledge with you: ↳ For 6+ years at Miro, I covered all parts of the Growth funnel holistically&nbsp;(Activation, Engagement, Monetisation, Community-led Growth).↳ As a part of Growth Leadership at Miro, scaled from 1 Growth team (5 people) to a stream of 15 teams (170+ people).↳ As a founder of Growthmates, collected knowledge directly from 20+ leaders from Notion, Canva, Dropbox, and↳ As a Growth advisor, helped 10+ B2B and B2C companies in SaaS, Collaboration, Education, AI, and other sectors. 📌 What to expect on this course: ✅ Take an end-to-end look at 3 key Growth flows: Activation, Habit-forming, Upgrades ✅ Apply Behavioural science methods and uncover new opportunities through a user-centric approach✅ Turn your ideas into roadmap by applying 5-step Growth Flow review and prioritisation framework 🎯 THE RESULT: 📊 A diverse roadmap: you will translate your ideas into Quick Wins, Meaningful shifts, and Big bets that you can present and get a buy-in. ⏯️ 1:1 Personal video feedback on your project: Submit your final project and receive detailed, thoughtful feedback from me via Loom — I’ll walk through your work, respond to your specific questions, and share insights to help you move forward with clarity. 📌 What you get for the Total value: ⚡️ Personalized feedback on your completed project ($990 value) ⚡️ 4 interactive live sessions with me ($1,190 value) ⚡️ 30+ B2B &amp; B2C product flows for Onboarding, Adoption, and Upgrade experience from Notion, Canva, Dropbox, and more ($690 value) ⚡️15+ Templates for Growth, Research, and Growth teamwork ($990 value) ⚡️ Lifetime access to all these materials ——— ❗️ This course is NOT about abstract growth strategies. It's about real product examples, behavioral science knowledge, and PRACTICE that you can combine with your real work project. — Products that use only Sales-led model (course is about Product-led Growth)&nbsp;— Too early-stage products in the development phase (course is about your flows to analyse and improve).&nbsp;&nbsp;— If you want t learn deep Data analytics&nbsp;(course is more about Qualitative user-centric approach)

Create your Product-led growth roadmap — from Quick wins to Big bets.

Course syllabus

📅 Join on Tuesdays for Live sessions

Bring your real growth challenge with Activation, Habit-forming, or Upgrades, and work on it by applying the frameworks shared in the course.

✏️ Work on your work-related projects during the week

Get feedback directly from me on Q&amp;A parts of live sessions, as well as from a small group of peers who are solving similar challenges — let's learn from each other!

🙌  Get feedback on your work

Course schedule

PMs and Product Designers working on Growth — apply frameworks and feedback to produce a roadmap to immediately take into work

"Growth team of one" — Product and Design Leaders who drive several parts of growth simultaneously (like Activation, Habit-forming, Upgrades

Growth Marketers, User Researchers, and other Product members who want to deepen their knowledge of PLG practices and Behavioural psychology

Who is this course for

What you’ll get out of this course

You will create a draft of the roadmap and will apply the "3 types of initiatives" framework to articulate the value of Product-led Growth and get stakeholders' buy-in.

Create a diverse growth roadmap to get buy-in

You will get feedback from me directly and like-minded peers on the growth flow you're working on.

Get direct feedback on Growth flows improvements

User-centricity requires understanding how people behave and make decisions. You'll get access to 30 main behavioral principles; we'll practice 3 Behavioral methods — all of which are complemented with real SaaS examples.

Practice key Behavioral psychology principles

You'll practice using my 5-step Growth Framework to take a helicopter view of one of the flows you'd like to excel in —activation, Habit-forming, or paths to Upgrade. After the course, you'll learn how to incorporate this approach into your work.

Take an end-to-end look at 3 key Growth flows: Activation, Habit forming, Upgrade

For your Project work, you will apply this knowledge on 3-5 critical steps of the flows by combining Growth frameworks and Behavioural science.

Uncover new changes to impact Activation, Habit-forming, Upgrades

To inform your roadmap, you'll get 30+ flows of Onboarding, Habit forming, and Upgrade examples from the best B2B and B2C SaaS, learning how they address Activation, Habit-forming, and Upgrade experience.

🎁 Access to 30+ Growth flows visual base with best practices

Combine behavioral science and proven growth strategies to create a diverse roadmap, get buy-in, and drive impact with high quality.

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design

Cohort 3

Cohort 4

But: 1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit. 2) You seek practical frameworks and AI applications for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones. 3) You struggle to secure 2025 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives.&nbsp; 4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in. 5) You have difficulty in winning C-suite and decision-maker support for 2025 strategy and resource allocation; which puts the overall success of of your team at risk. 6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization. That's why I built&nbsp;eCommerce 201. Join the class, and you'll get a full look and application of top eCom learnings &amp; initiatives that have driven &gt;2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, &amp; Sony).

You want to create innovative ways to deliver 2x eCom ROI and leverage AI to win

All modules - 1 through 6 - will be pre-recorded. You will have access to me via email and the Maven portal during the duration of the course, and the ability to schedule two 1:1 consulting sessions

At Your Own Pace

Aside from using the time for your pitch (if you desire), do you have any questions on course curriculum? Want a consult session on your business? Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Let's chat!

1:1 Consulting Sessions (2x)

An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager

CEO/Founders or those in specialized eCom functions that want to apply the all growth levers, frameworks, op models that deliver eCom ROI

Anyone who wants to apply AI to eCom, accelerate their executive communication and get VC or C-level buy-in &amp; resourcing (people, tools)

<ul><li>Access and discuss my paid and unreleased 'menu' of 15+ key levers and proven methods to solve relevant problems for your business, that have driven &gt;2x growth in 1-2 yrs across large orgs - Nike, Walmart, EA, Sony, and growth orgs - Everlane, &amp; Vital Proteins</li></ul>

MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus

<ul><li>Learn effective ways to GTM plan ft. contingency &amp; scale criteria for new features, products</li><li>Discuss all digital marketing channels, tradeoffs re: reach/impact; short/long-term results; &amp; create shared KPIs &amp; measurement </li><li>Operationalize product mgmt discovery, PRD, &amp; op model</li></ul>

BUILD WITH AI: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt

<ul><li>Receive a crash course in mapping hiring and resourcing (technology, partnerships) needs tied back to core priorities</li><li>Level up approach to resourcing for buy-in and financial support - discuss full time vs contractor tradeoffs, build/buy/partner frameworks for tech &amp; partnerships</li></ul>

ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2025

<ul><li>Go beyond OKRs/KPIs, use a more actionable OGSM framework to long-term plan</li><li>Apply prioritization frameworks to your top priorities (and relevant resources) for the quarter, year</li><li>Practice ways to shape your group's brand perception w/in your org &amp; get peer, direct report buy-in</li></ul>

PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)

<ul><li>Create an effective 1-pager to amplify the value of your work and promote adoption w/ effective data storytelling</li><li>Build out a post-mortem that captures wins, learnings, and resources needed. Leverage your most recent Q4 promo for a live exercise</li><li>Pull it into a 3-phase '25 roadmap</li></ul>

SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership

<ul><li>Each individual will 'pitch' their 'High-Impact Growth Levers' ideas to the cohort, and get direct feedback from instructor and cohort on these priorities</li><li>Plans will be rated as a go or no-go based on decision making criteria that org leaders at Fortune 50 and growth cos use</li></ul>

PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '25

Master the essential skills for eCom success & AI in 2025. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.

Jamie A. Lee

Cohort 9

Cohort 10

The reality most brand leaders face: You're caught between creative teams and executives obsessed with metrics. Brand initiatives get sidelined for performance campaigns, and you're constantly justifying why brand matters beyond "awareness," while watching your competitors build stronger market positions. Where you are now: Getting your founder or CEO to invest in brand feels like pushing a boulder uphill while you balance urgent demands against strategic thinking. Alignment feels far off or impossible. I've been there. Now I'm sharing everything I learned building brands at Gusto, Brex, and Notion—what worked, what didn't, and what I wish someone had told me sooner. Who will benefit most from this course: - Marketing and brand leaders at post-Series A companies experiencing rapid growth- Strategic marketers looking to influence executive decisions and secure resources- Leaders transitioning from execution to strategic brand direction- Marketers who need to connect brand initiatives to business outcomes- Growth-stage operators who need practical templates, not theory This course is NOT for you if:- You're looking for general brand theory or marketing 101 concepts- You want a course focused on creative development or design skills- You believe executives will never value brand—this course is about changing that dynamic- You're at a pre-PMF startup still finding direction- You expect transformative results without putting in the work between sessions What you'll implement:- Apply 25+ Notion templates to drive alignment and streamline your brand operations- Translate brand value into metrics that convince executives to invest- Execute campaigns that drive both awareness and acquisition- Scale your resources from startup to growth stage (50 to 1,500+ employees)- Connect brand investments directly to business outcomes Week 1: Brand Foundations &amp; Opportunities Assess your current position and identify critical gaps and opportunities Week 2: Brand Alignment Learn proven techniques to secure executive buy-in and cross-functional support Week 3: Brand Resourcing &amp; Campaigns Build scalable processes that deliver consistent results without burning out teams Week 4: Brand Insights &amp; Measurement Implement frameworks that connect brand to business metrics executives care about Plus, you'll get direct support: - Two 1:1 consulting sessions focused on your specific challenges- Real feedback on your projects as you develop them- Ongoing Q&amp;A access throughout the program- A community of peers facing similar challenges- Lifetime access to materials and future updates This course requires commitment:
You'll need to dedicate 4-6 hours weekly to get full value from this course. Particularly in Modules 1 and 2, the frameworks and templates are designed for immediate implementation in your current role. My goal is to help you elevate your strategic impact while giving you practical tools to use from day one. You'll make significant progress during our 4 weeks together, and then continue applying these approaches long after the course ends—which is why you'll have lifetime access to the materials.

Insider Look: Building Multi-Billion Dollar Tech Brands 
 

Each week features 1-2 modules plus bonus content. Each of the 5 modules includes a mix of projects, lessons (long-form and video), and 5+ Notion templates that you can use right away.

Self-paced lessons

Each module pairs with a handful of practical projects, worksheets, or reflections to help bring the course content to life. Every project is an opportunity for discussion and feedback from Kira.

Practical projects

Join Kira for two live, 1:1 consulting sessions to ask questions about the course or get real-time feedback or advice. Kira also responds to questions and provides feedback throughout the entire cohort. 🕘 Biweekly between 8:30am–12:30pm PT

Office hours

Marketing leaders (Director-level and up) <span style="color: rgba(0, 0, 0, 0.9); font-family: &quot;Superhuman Adelle Email&quot;, color-emoji-override, sans-serif, &quot;Apple Color Emoji&quot;, emoji-flag-fallbacks, &quot;Segoe UI Emoji&quot;, &quot;Noto Color Emoji&quot;; font-size: 14px; white-space-collapse: collapse; background-color: rgb(255 255 255/var(--tw-bg-opacity));">at Series B–D+ companies responsible for brand strategy

Mid- to senior-level brand marketing ICs ready to find your path to leadership and up level your org's brand strategy

⚠️ This is not for you if you want Branding 101—we're going beyond the fundamentals and deep into daily operating rhythms

For marketing leaders & brand operators

You'll get total access to my paid and unreleased <a href="https://www.notion.so/@kira" rel="noopener noreferrer" target="_blank">Notion templates</a>, created from the actual documents I've used over 10+ years of operating brands at growing tech companies like Gusto, Brex, and Notion—plus my in-depth voiceover and context on how to get the most from them.

25+ real-life templates for scaling a world-class brand (that you can use right away) 

Use actionable brand measurement strategies at all stages of growth for insights you can actually use. Learn to proactively navigate conversations with senior leadership so they invest in brand, keeping it front and center throughout organizational shifts &amp; planning cycles.

Create the buy-in & alignment you need to build a loved brand that drives growth

Analyze and level up your team's abilities in developing and executing global, brand-led growth campaigns that involve all key functions of marketing: PMM, social, content &amp; community, and growth marketing—with or without agency support.

Build award-winning, recognizable brand campaigns that don't burn teams out

Practice tactics for leading through major disruptions and change, like rebrands, brand refreshes, reorgs, or roadmap/audience changes. You'll learn to how to evaluate when change is needed, how to build the case for it, and how to implement without losing momentum.

Confidently pilot critical moments, like rebrands

25+ proven templates from hypergrowth startups: Get executive buy-in, build winning campaigns, and prove brand value from day one

Kira Klaas

VP, Corporate Marketing & Global Brand (Later, Notion, Brex, Gusto)

Cohort 7

Cohort 8

Most PMs know their product metrics cold, but struggle to connect those metrics to revenue. The result? Quarters of work that doesn't move the business forward. Now's the best time to break the patterns and drive revenue for your team and directly contribute to top-line growth. Join product managers from Uber, Google, Meta, Twilio, Tinder, Expedia and more that have taken the course and seen immediate impact in their career.&nbsp; We come across so many Product Managers every day who try hard to make a direct impact on revenue. But they stumble along the way, costing them a ton of time and opportunities.&nbsp; Don’t get us wrong. They are extremely talented. But they lack the guidance, frameworks, and tactics that could have saved them years and made their teams millions of dollars more.&nbsp; Meanwhile, the PMs with the right revenue growth tools, case studies, and frameworks fly right by them. They don’t stay stuck and just “pray” something changes. Just like them, if you had the right tools, case studies, and frameworks in your arsenal a year ago, you would have: ✅ Unlocked the growth levers in your product using real-world case studies as examples.✅ Confidently driven tangible, lasting, and repeatable impact quarter after quarter.&nbsp;✅ Gotten promoted as a result of your direct contribution to company revenues.&nbsp;✅ Built and gotten executive approval for a quarterly roadmap that significantly impacts your business revenue KPIs.✅ Figured out your revenue equation, through the inputs, the outputs, and the interaction of these variables. When you join, you will get access to:🎚️ 8 Growth Levers · 🚀 200+ Experiment Database · 🤖 AI Growth Copilot🎯 Litmus Framework · 🗞️ Newsletter · 📅 Personalized Guidance Each course will include: ↳ Direct access to Gaurav and Kunal↳ 5.5 hours of live lessons and group feedback over 3 weeks↳ 2 hours of prep-work or assignments↳ 2 hour-long optional office hours↳ Personalized Loom Feedback based on Take-Home Submissions You should not join if:🛑 You are not interested in making roadmap or growth strategy changes in the next quarter🛑 You are not willing to commit at least 7 hours over the 3-week period🛑 You are unable to attend the 3 required live sessions

Your days of feeling stuck trying to move the business ends today. 

Tuesdays & Thursdays

Weekly projects

B2B and Marketplace Product Managers that want to crush their business outcomes

Product Managers at B2C companies who need to drive and demonstrate revenue impact

Mid-Career Product Managers who want to learn better ways to build confidence and gain executive buy-in for a Growth Roadmap

💰 Identify your revenue equation to fully understand all the inputs that drive your business, the outputs you want to prioritize, and how these variables interact.

Deeper understanding of your product and its revenue equation

🤿 Deep dive into 20+ case studies of successful growth experiments to help you identify pitfalls and successes.📋 Get a standardized Litmus template to help you evaluate each product idea.🎚️ Learn 8 Growth Levers that can be applied to your own product.

Evaluate real case studies in live lessons

🤖 The Insider Growth Copilot will help you ideate and iterate using proven experiments from our database.🔁 Receive instant feedback from the Copilot, with your instructors always reviewing.

Use our AI Growth Copilot to evaluate your growth ideas

🎯 Learn the Litmus Framework to adjust your roadmap for making the best bets you can.☑️ Apply key strategies to get buy-in from key stakeholders.&nbsp;

Create a roadmap primed for executive buy-In

🚀 Get access to an exclusive database of 200+ experiments. 🧠 This invaluable resource provides you with a wealth of tested strategies and insights that you can immediately apply to your job.

Gain access to a proven experiment database

💡 Customized guidance and ideas to help you develop your roadmaps.📆 1:1 reviews for your Litmus Roadmap.

Personalized Guidance

Turn product insights from real-world case studies—featuring Uber, Airtable, Meta, and many more—into measurable revenue gains in 3 weeks.

Lightning Lessons

DTC Growth Levers: When Meta Stops Working