Maven

Build Your Growth Engine From The Ground Up

Superhuman

Udemy

Gaurav Vohra

Startup Advisor, Superhuman Growth Leader

Gagan Biyani

Co-founder & CEO of Maven

Map your company's unique strengths that competitors can't copy and transform one-time wins into repeatable processes

Turn your product's advantages into a growth system

How to get buy-in across product, eng, and marketing and move projects forward when you don't have direct authority

Navigate cross-functional growth challenges

Moving from copying competitors to first-principles thinking

Develop strategic growth judgment

Most PMs know their product metrics cold, but struggle to connect those metrics to revenue. The result? Quarters of work that doesn't move the business forward. Now's the best time to break the patterns and drive revenue for your team and directly contribute to top-line growth. Join product managers from Uber, Google, Meta, Twilio, Tinder, Expedia and more that have taken the course and seen immediate impact in their career.&nbsp; We come across so many Product Managers every day who try hard to make a direct impact on revenue. But they stumble along the way, costing them a ton of time and opportunities.&nbsp; Don’t get us wrong. They are extremely talented. But they lack the guidance, frameworks, and tactics that could have saved them years and made their teams millions of dollars more.&nbsp; Meanwhile, the PMs with the right revenue growth tools, case studies, and frameworks fly right by them. They don’t stay stuck and just “pray” something changes. Just like them, if you had the right tools, case studies, and frameworks in your arsenal a year ago, you would have: ✅ Unlocked the growth levers in your product using real-world case studies as examples.✅ Confidently driven tangible, lasting, and repeatable impact quarter after quarter.&nbsp;✅ Gotten promoted as a result of your direct contribution to company revenues.&nbsp;✅ Built and gotten executive approval for a quarterly roadmap that significantly impacts your business revenue KPIs.✅ Figured out your revenue equation, through the inputs, the outputs, and the interaction of these variables. When you join, you will get access to:🎚️ 8 Growth Levers · 🚀 200+ Experiment Database · 🤖 AI Growth Copilot🎯 Litmus Framework · 🗞️ Newsletter · 📅 Personalized Guidance Each course will include: ↳ Direct access to Gaurav and Kunal↳ 5.5 hours of live lessons and group feedback over 3 weeks↳ 2 hours of prep-work or assignments↳ 2 hour-long optional office hours↳ Personalized Loom Feedback based on Take-Home Submissions You should not join if:🛑 You are not interested in making roadmap or growth strategy changes in the next quarter🛑 You are not willing to commit at least 7 hours over the 3-week period🛑 You are unable to attend the 3 required live sessions

Your days of feeling stuck trying to move the business ends today. 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Tuesdays & Thursdays

Weekly projects

Course schedule

B2B and Marketplace Product Managers that want to crush their business outcomes

Product Managers at B2C companies who need to drive and demonstrate revenue impact

Mid-Career Product Managers who want to learn better ways to build confidence and gain executive buy-in for a Growth Roadmap

Who is this course for

What you’ll get out of this course

💰 Identify your revenue equation to fully understand all the inputs that drive your business, the outputs you want to prioritize, and how these variables interact.

Deeper understanding of your product and its revenue equation

🤿 Deep dive into 20+ case studies of successful growth experiments to help you identify pitfalls and successes.📋 Get a standardized Litmus template to help you evaluate each product idea.🎚️ Learn 8 Growth Levers that can be applied to your own product.

Evaluate real case studies in live lessons

🤖 The Insider Growth Copilot will help you ideate and iterate using proven experiments from our database.🔁 Receive instant feedback from the Copilot, with your instructors always reviewing.

Use our AI Growth Copilot to evaluate your growth ideas

🎯 Learn the Litmus Framework to adjust your roadmap for making the best bets you can.☑️ Apply key strategies to get buy-in from key stakeholders.&nbsp;

Create a roadmap primed for executive buy-In

🚀 Get access to an exclusive database of 200+ experiments. 🧠 This invaluable resource provides you with a wealth of tested strategies and insights that you can immediately apply to your job.

Gain access to a proven experiment database

💡 Customized guidance and ideas to help you develop your roadmaps.📆 1:1 reviews for your Litmus Roadmap.

Personalized Guidance

Turn product insights from real-world case studies—featuring Uber, Airtable, Meta, and many more—into measurable revenue gains in 3 weeks.

Kunal Thadani

Head of Revenue Product @ Houzz

Gaurav Hardikar

VP Product @ HomeLight


January 2025 Cohort

November 2025 Cohort

You’ve launched. Customers are using the product. But growth still isn’t where it should be—and it’s hard to tell what’s working, what’s not, or where to focus next. You’re in the most critical phase between early traction and scalable growth. The moves you make now will define your trajectory—and if you get them wrong, it’s hard to recover later. This course gives you the structure to get it right. Growth for Founders helps you lead with clarity—without needing to be a growth expert from day one. You’ll learn how to identify what’s driving value, what’s getting in the way, and how to align your team around focused, high-leverage growth efforts. Sean Ellis has been a trailblazer in this phase of growth—helping companies like Dropbox, LogMeIn, and Eventbrite turn early traction into repeatable, scalable systems. At Dropbox, he helped lay the foundation for the company’s rapid growth—setting in motion the systems that contributed to it becoming the fastest SaaS business to reach $1B in recurring revenue. And his frameworks have been used by countless other global successes ranging from TikTok to Nubank (the world's fastest growing bank). He knows what it takes to move fast without creating chaos—and how to lead growth in the uniquely cross-functional way only a founder can. In just two weeks, you’ll learn how to: - Choose a success metric that reflects real value—and use it to focus your team- Run the PMF survey to understand what makes your product a must-have (and for whom)- Build a growth model that maps how users experience value—and where growth breaks down- Prioritize experiments using the ICE framework to focus on what moves the needle- Design a 90-day plan to lead growth confidently—or hand it off with clarity- Avoid common early mistakes—from misaligned metrics to premature growth hires You’ll walk away with a clear roadmap, sharper instincts, and the confidence to lead—not guess—your way through this critical phase of growth.

The growth foundation every founder needs

Live sessions run June 10–19, 2025 Each 90-minute session is hands-on and founder-focused. You’ll learn directly from Sean Ellis, applying his proven frameworks like the PMF Survey, Growth Model, and ICE prioritization to your own business in real time.

Want feedback on your decisions or ideas? Sean will stay on after each session for an open group AMA to go deeper, clarify takeaways, or offer direct feedback on your unique growth challenges.

Optional AMAs after each live session

This isn’t theory. After each session, you’ll apply the material to your startup—refining your metric, uncovering growth levers, or aligning your team. Each project is designed to drive clarity and momentum you can act on immediately.

Projects after each live session

You’ve launched—but growth is unclear: Learn what drives growth, where users drop off, and how to build a repeatable system.

You’re hiring a Head of Growth soon: Get the tools to choose the right person, stay aligned, and support growth without dropping the baton.

You’re considering owning growth yourself: Build the skills to lead growth now—and decide if you want to own the role long term.

Who will benefit most from this course?

Use Sean’s proven PMF survey to identify what your best users value most—then turn those insights into sharper positioning and conversion. Originally developed by Sean, this survey has been used by top startups around the world to sharpen their growth strategy.

Nail messaging with the Must-Have Survey

Build a working growth model based on how users actually discover, activate, and return—so you can focus on what truly drives your metric.

Map your product’s real growth system

Pressure-test your North Star Metric to ensure it reflects real value—and align your team around a clear, focused measure of progress. Avoid the common mistake of rallying around a metric that misleads your team or misrepresents value.

Define and align around your success metric

Apply the ICE framework to spot and test improvements that move your metric—and don't just sound good in a brainstorm. Sean’s ICE framework is now a startup standard for fast, resource-conscious decision-making.

Prioritize fast, high-leverage experiments

Stop wasting time on surface-level wins, scattered tests, or premature hires. Learn when to double down, delegate, or hire—based on signal.

Avoid common growth missteps

Build a test-driven growth plan you can lead with confidence. You’ll leave with a 90-day roadmap to move your key metric—and a rhythm to keep momentum going. This is the same framework Sean has used in interim VP roles, now available publicly for the first time.

Build a focused 90-day growth plan

Turn early traction into repeatable growth. Learn the systems and tools founders need to lead early growth with confidence.

Sean Ellis

May 2025

A decade ago, growth engineering didn’t really exist. Companies leaned heavily on marketing and paid acquisition to drive user growth. But that changed when companies like Facebook and Pinterest started to pioneer a new model: using product-driven, algorithmic experiments to accelerate growth directly from the product itself. 😅 Today, growth engineering is a powerful lever—but still not well understood. Many engineers entering the space face challenges like:- Understanding the key differences between growth and traditional product engineering- Knowing how to design and run experiments that actually move the needle- Figuring out what data to collect and which metrics truly matter- Learning how to think beyond execution and operate like a full-stack growth owner 😎 In this course, Vaibhav and Sriram draw from years of experience at LinkedIn, Coinbase, Opendoor, Postman, and other top startups to help engineers:- Master the fundamentals of growth engineering- Run experiments effectively using real tools and proven frameworks- Build the right instrumentation to track meaningful metrics- Operate with ownership, turning ideas into experiments and experiments into results ✅ WHO WILL MOST BENEFIT FROM THIS COURSE: - Engineers curious about what growth engineering actually involves 🤔- Builders who want to go beyond coding and drive business impact 🧠- Anyone excited to learn experimentation frameworks and tools 🧪- Engineers looking to grow their product, team, and career 🚀 ❌ WHO THIS IS NOT FOR: - Folks looking for deep dives into specific - growth channels like SEO or paid marketing- Engineers focused on platform, infra, or non-growth technical domains- Someone building company-specific growth strategies without hands-on implementation

How Growth Engineers Become a Real Catalyst for Product Growth

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Any engineer who is looking to jump into growth and learn what it entails

Existing growth engineers who are looking to go beyond the fundamentals and learn how to be an effective engineer/leader

Growth Engineering Managers who are looking for best practices and ways to enable their engineers for success

Learn how growth engineering differs in goals, mindset, and workflows—so you can approach product challenges with a growth-first perspective that drives outcomes, not just features.

Understand the core principles that make growth engineering different from traditional product engineering

Master the art of building experiments end to end—from ideation to shipping to analysis—and use those learnings to move key metrics meaningfully.

Learn how to design, run, and analyze experiments that drive measurable product and business impact

Explore frameworks, workflows, and tools actually used in production environments—no fluff, just proven methods from growth teams at scale.

Get hands-on with real-world tools and techniques used by top growth teams at companies like Postman, Opendoor & Coinbase

Learn what to track, how to track it, and how to translate data into actionable insights that lead to better decisions and faster iteration.

Develop a data-first mindset and learn how to instrument, track, and act on key growth metrics

Learn how to connect product sense, user behavior, and data to identify high-leverage growth opportunities—then turn those into experiments.

Build the confidence to go beyond execution and ideate impactful growth opportunities from scratch

Be part of a cohort of growth-minded builders who are learning by doing, sharing insights, and growing together in a hands-on, collaborative setting

Join a community of like-minded engineers focused on building, learning, and growing through experimentation

Learn how to ideate, experiment, and implement growth strategies that drive real impact as a growth engineer

Vaibhav Aggarwal

Growth Engineering Leader
(Coinbase, ex-LinkedIn, ex-MyFitnessPal)

Sriram Sridharam

Growth Engineering Leader (Postman, ex-Opendoor)

Cohort 1

The ChallengeWhen you start work each day, where’s the first place you look: your goals or someone else’s messages? Your days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from being a re-Actor in someone else's story to becoming the (co-) Author of your own? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Lightning Lessons

Build Your Growth Engine From The Ground Up