Quick Introduction to A/B Testing
Hosted by Ronny Kohavi
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What you'll learn
The pros and cons of A/B testing
Necessary ingredients
Humbling statistics
Twyman's Law
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Why this topic matters
You'll learn from
Ronny Kohavi
Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book
Ronny Kohavi was an executive at Microsoft, Airbnb, and Amazon, and has over 20 years of experience running A/B tests and leading experimentation teams. He loves to teach, and his papers have over 60,000 citations. He co-authored the best-selling book: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (with Diane Tang and Ya Xu), which is a top-10 data mining book on Amazon. He is a most viewed writer on Quora's A/B testing and received the Individual Lifetime Achievement Award for Experimentation Culture in Sept 2020.
Ronny holds a PhD in Machine Learning from Stanford University.
See more at http://www.kohavi.com
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Microsoft, Amazon, and Airbnb
