Free Lesson

Your Team Had AI Training. Why Aren't They Using It?

Hosted by Dr Karen Sutherland

Wed, Jul 22, 2026

6:00 AM UTC (30 minutes)

Virtual (Zoom)

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ACE-Certified AI Integration Sprint for Communication Leaders
Dr Karen Sutherland
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What you'll learn

Spot Why AI Adoption Stalls

Most rollouts fail on people, not technology. Learn the mistakes leaders make, including one that deflates whole teams.

Map Who Is Really in the Room

Identify who is supportive, neutral or resistant, & what each group needs from you before they will change how they work

Write Messages That Stick

Your first internal AI comms set the tone. Design them so your team feels informed, supported and safe enough to try.

Why this topic matters

Organisations spend thousands on AI tools and training, then watch both sit unused. The gap is not technical. It is human. Fear, mixed messages and no permission or time to experiment will quietly kill any roll out. As a communication professional, you already have the skills to fix this. know what they need to hear, and design a rollout that sticks.

You'll learn from

Dr Karen Sutherland

Author, AI consultant and educator helping comms leaders integrate AI safely.

Dr. Karen Sutherland is a multi-award winning educator and author who has worked in the field of strategic communication for more than 25 years.


As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr Sutherland specialises in using AI for strategic marketing and communication.


She has worked with a range of communication agencies and teams to safely, ethically and effectively integrate AI into their workflows.


In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication.


Her latest book, 'AI for Strategic Communication,' , Palgrave Macmillan, published in March 2025 has already been adopted across 20+ countries and has been accessed more than 29k times.

Previously at

Institute for Public Relations
University of Louisville
Loyola University Chicago
Belmont University
C2 Strategic Communications
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