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AI Integration Sprint for Communication Leaders

Dr Karen Sutherland

AI Consultant & Strategic Comms Educator

Lead safe AI adoption in comms, and leave with a leadership-ready strategy

The only research-led AI integration sprint built specifically for communication professionals.

Most AI training teach tools. This sprint teaches decisions.

Built for communication, marketing and PR teams where trust and reputation matter.

AI is already reshaping how organisations communicate, plan, and deliver results.

Communication and marketing teams are under pressure to “use AI”, but most leaders do not have a clear, safe, organisation-ready plan.

Designed for busy professionals, this accelerated course gives you a structured pathway to integrate AI into communication work in a way that leadership will approve, teams can actually adopt, and governance can protect.

No pre-work and no tech background required.

If you miss a session, recordings are available.

You'll leave with:

  1. AI Opportunity Map

  2. AI Policies + Guardrails

  3. AI Integration Strategy Deck

You’ll also have access to a private cohort space for peer discussion and support.

This is for you if you need:

  1. Safe adoption

  2. Governance

  3. Leadership-ready strategy

  4. Reputational risk control

This is not for you if you want:

  1. Prompt libraries

  2. Tool tutorials

  3. AI content hacks

  4. Coding or technical AI building

15 places only for more personalized attention.

What you’ll learn

By completing the AI Integration Sprint for Communication Leaders, you will learn how to:

  • Build a clear roadmap to guide your organisation or team's AI adoption from preparation to execution.

  • Assess communication workflows and pinpoint high-impact AI opportunities that align with business goals, rather than chasing tools or trends

  • Assess AI tools using research-informed frameworks, allowing you to make defensible decisions about ROI, risk and suitability.

  • Develop an AI policy, clarify roles and address privacy, bias and compliance issues, strengthening trust with leadership and stakeholders.

  • Communicate AI decisions clearly, reduce resistance and guide teams through change with confidence and credibility.

  • Synthesise your learning into an AI strategy deck that demonstrates clear outcomes, ethical safeguards and an actionable roadmap.

Learn directly from Karen

Dr Karen Sutherland

Dr Karen Sutherland

Contact

Award-winning author, educator, and certified AI consultant.

Institute for Public Relations
GE Appliances
University of Louisville
C2 Strategic Communications
The Wall Street Journal

Who this course is for

  • Communication leaders and managers.

  • Mid-career marketers and PR practitioners

  • Agency leaders and senior consultants

Prerequisites

  • Senior Communication & Marketing Leaders

    This course suits those with influence and team oversight to guide AI adoption, make strategic decisions, and implement change.

  • Strategic Communication Focus

    Best suited for professionals in communication, marketing, or PR roles driving organisational strategy.

What's included

Dr Karen Sutherland

Live sessions

Learn directly from Dr Karen Sutherland in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 5 lessons

Week 1

Feb 24—Mar 1

    Week 1 – Foundations + Opportunity Mapping

    1 item

    Feb

    23

    Session 1. Opportunity & Foundations - Where AI Actually Adds Value in Communication Work

    Mon 2/2310:00 PM—11:00 PM (UTC)

    Feb

    26

    Optional: Session 2. (Feedback Clinic) Mapping AI Opportunities in Your Own Workflow

    Thu 2/2610:00 PM—10:45 PM (UTC)
    Optional

Week 2

Mar 2—Mar 8

    Week 2 – Evaluation + Governance

    1 item

    Mar

    2

    Session 3. Evaluation & Governance - Evaluating AI Tools: ROI, Risk, Responsible Use & AI Policy Development

    Mon 3/210:00 PM—11:00 PM (UTC)

    Mar

    5

    Optional: Session 4. (Feedback Clinic) Pressure-Testing Your AI Decisions and Safeguards

    Thu 3/510:00 PM—10:45 PM (UTC)
    Optional

Free resource

Create an AI Policy Your Team Will Actually Follow cover image

Create an AI Policy Your Team Will Actually Follow

Create Practical AI Policies

Learn the 4 key elements of an effective AI policy and draft one your team can apply right away.

Ethical AI for Communication

Discover how to balance innovation with responsibility by setting clear ethical boundaries for AI use.

Turning Policy Into Practice

Learn how to embed AI policies into daily workflows so your team follows them naturally, not reluctantly.

Schedule

Live sessions

1-2 hrs / week

All live sessions will be recorded

    • Mon, Feb 23

      10:00 PM—11:00 PM (UTC)

    • Thu, Feb 26

      10:00 PM—10:45 PM (UTC)

    • Mon, Mar 2

      10:00 PM—11:00 PM (UTC)

Projects

2-3 hrs / week

Async content

1-2 hrs / week

Testimonials

  • "Dr Karen Sutherland is incredible."
    Testimonial author image

    Saskia Coote

    Philanthropy Australia
  • "Dr Karen Sutherland's knowledge is of huge value. She always shares amazingly helpful insights."
    Testimonial author image

    Gillian Fish

    Director - 6AM Agency

Research-Informed AI Integration for Communication Leaders

Dr Karen Sutherland, Author of AI for Strategic Communication

Dr Karen Sutherland, Author of AI for Strategic Communication

Frequently asked questions

$500

USD

Feb 23—Mar 13
Enroll