AI Integration for Communication Leaders Part 1. Foundations
Dr Karen Sutherland
AI Consultant & Strategic Comms Educator
Transform AI confusion into a clear, actionable communication strategy.
The Challenge
AI is rewriting how communication teams create, plan, and deliver results.
Most communication leaders are stuck between pressure from above to "use AI" and uncertainty about where to start.
This course gives you a way through the noise, a research-informed framework to build capability, confidence, and a plan your leadership team will actually approve.
What you’ll learn
This course helps communication leaders cut through AI confusion and build a practical, organisation-ready integration strategy.
Assess workflows to identify AI opportunities that align with communication and business objectives.
Build a clear roadmap to guide your organisation or team's AI adoption from preparation to execution.
Use research-informed frameworks to evaluate where AI delivers the greatest ROI and competitive advantage.
Learn how to analyse data-informed case studies to inform decision-making and tool selection.
Design responsible AI policies, assign roles, and ensure accountability across your team.
Understand privacy, bias, and compliance challenges to create safe, ethical AI practices.
Use evaluation templates to assess tools by functionality, efficiency, and workflow compatibility.
Create a tailored tool adoption plan that empowers your team without disrupting delivery.
Develop communication strategies that build trust and reduce fear around AI transformation.
Implement a practical change management plan to drive adoption and early success stories.
Synthesise all course work into a professional AI strategy presentation for stakeholders.
Show measurable outcomes, ethical safeguards, and an actionable roadmap for implementation.
Learn directly from Karen
Dr Karen Sutherland
Award-winning author, educator, and certified AI consultant.
Who this course is for
Communication Managers of in-house or agency teams and want to lead with authority in AI.
Communication leaders under pressure to "do something with AI" but want a structured, low-risk approach.
Communication executives who want to future-proof their team’s workflows and demonstrate tangible ROI to executives.
Prerequisites
Senior Communication Leaders
This course suits those with influence and team oversight to guide AI adoption, make strategic decisions, and implement change.
Strategic Communication Focus
Best suited for professionals in communication, marketing, or PR roles driving organisational strategy.
What's included
Live sessions
Learn directly from Dr Karen Sutherland in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
12 live sessions • 7 lessons
Week 1
Module 1. Laying the Foundations
Jan
18
Session 1
Jan
21
Session 2
Week 2
Module 2. Strategic Opportunity Analysis
Jan
25
Session 3
Jan
28
Session 4
Schedule
Live sessions
3 hrs / week
All live sessions will be recorded
Sun, Jan 18
9:00 PM—10:30 PM (UTC)
Wed, Jan 21
9:00 PM—10:00 PM (UTC)
Sun, Jan 25
9:00 PM—10:30 PM (UTC)
Projects
1-2 hrs / week
Async content
1-2 hrs / week
Testimonials
- "Dr Karen Sutherland is incredible."
Saskia Coote
Philanthropy Australia - "Dr Karen Sutherland's knowledge is of huge value. She always shares amazingly helpful insights."
Gillian Fish
Director - 6AM Agency
Research-Informed AI Integration for Communication Leaders
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Dr Karen Sutherland, Author of AI for Strategic Communication
Frequently asked questions
$995
USD