The Complete Guide to Boosting Influencer Content
Hosted by Sarah Adam and Guy Dotan
In this video
What you'll learn
Organic vs. Paid Strategy
The Scaling Framework
Platform-Specific Execution
Budgeting for Growth
Measurement & ROI
Why this topic matters
You'll learn from
Sarah Adam
Head of Influencer Marketing at Wix
Sarah Adam is Head of Influencer Marketing at Wix and a leading voice in creator-led growth strategy. With 15+ years in SaaS marketing, she built Wix's global influencer program from the ground up and now leads a team running hundreds of creators and thousands of content assets across YouTube, Instagram, TikTok, LinkedIn, and X.
A champion of creator freedom and outcomes over vanity metrics, Sarah shares transparently with 32K+ LinkedIn followers and has been featured in Forbes, Ad Age, and Fast Company. She is a guest speaker on 15+ marketing podcasts and serves on the Global Influencer Marketing Council.
Guy Dotan
Growth Marketing Expert
Guy is a seasoned growth leader who specializes in scaling B2B and B2C brands through high-impact performance strategies. After leading Growth Marketing at Wix, Guy transitioned to independent consulting, where he helps companies optimize their media spend and navigate complex market dynamics. With a background rooted in deep analytical thinking and creative problem-solving, Guy focuses on turning raw marketing data into scalable, revenue-generating engines.
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