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How to create a contrarian POV to win with AI

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Anurag Wadehra

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What you'll learn

Learn how AI is changing B2B category assumptions

Discover the key steps to challenge the assumptions of your own product category

Brainstorm a new, contrarian POV

Practice three sharp questions to generate a new POV. Learn from key examples to apply to your company/product

Get a template to capture your contrarian POV

Summarize your insights into a starting point. Use this to test a differentiated POV for your product offering with AI

Why this topic matters

How do you differentiate your tech company to win in the sea of AI? All your customers are using AI. Just as all your competitors are building with AI. So, simply adding AI into your product features and roadmap is not enough.  One way is to create a contrarian point of view (POV) on how AI changes your category. And then drive this POV both with your customers, and into your product roadmap.

You'll learn from

Anurag Wadehra

Growth Coach, ex-Google, P&G, CMO @ 2 public SaaS co., Founder or operator @ 6 tech startups.

I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble

Now, I am a growth coach to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators.

I’ve done six startups ranging from zero-$100MM+.  I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health]. 

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As

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Mentor at Stanford’s StartX, Alchemist, Polsky Center for Innovation at University of Chicago and SaaSBOOMi, India’s largest SaaS founder community.  

Maven Instructor on Product Market Fit, Go-to-Market & Positioning

Google, University of Chicago, IIT-Delhi

The University of Chicago
IIT Delhi

Courses taught by Anurag Wadehra

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