Build Your Content System to Get Known with Claude Code.

Hosted by Hanane Dupouy and Joffrey Berti

Wed, Jul 15, 2026

2:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Set up your content system in Claude Code

The project, your voice file, the memory it reuses weekly. You leave with it running, not with notes.

Learn how to clone your voice and style - live

We show you live how to clone your voice and style on Claude Code so your drafts showcase your unique expertise.

Position so the right buyers notice you

The exact shift that makes your expertise read as the reference, not a résumé, so buyers stop scrolling past.

Watch the full loop run - live

Idea in → draft in your voice → you approve → publish → repeat. See posts built in one sitting under your control.

Why this topic matters

You're an expert, not a marketer and that's the problem. The wrong people get noticed while your expertise stays invisible. Everyone else teaches you to post faster. This is about being known. We open Claude Code and build the system live, on your real voice you don't become a content marketer, you direct one. Leave knowing how to turn expertise into recognition, in minutes a day.

You'll learn from

Hanane Dupouy

AI Agent in finance · built 31K on LinkedIn while employed full-time

I grew a 31,000-person LinkedIn following while working a full-time role, on my expertise alone, never as a "marketer".

Engineer, master's in finance, CFA Level I & II, ex–data-science manager and algo-trader, now a published AI researcher (LLMs, RAG, agentic systems), speaking on agentic AI in various conferences such as CFA UK, FIX Trading Community or STAC AI.

I am currently writing a book on building AI Agents in Finance, hands-on with Python.

In this session we show you the Claude Code content creation architecture live. The exact system I used on myself. For experts who want to be known as experts, not influencers.

Joffrey Berti

AI educator & Business coach · 500+ talents trained on performance

Two decades an engineer and program manager (Louvre Abu Dhabi, Orange, Cap Gemini).

When I went independent I refused to spend my life chasing the algorithm, so I built an AI system to do my visibility for me.

First launch, under 2,000 followers: $20K in months. My own LinkedIn: 1,500 → 10,000, on expertise alone.

My edge is an engineer's rigor plus deep work on how identity and belief form (RTT-coach certified), I start where the real block sits, how you see yourself, not just tactics.

I train talents on performance in various industries including BPCE, Louboutin & more.

In this session we show you the Claude Code content creation architecture live and teach you where the human-in-the-loop stands in the workflow.

Worked for

Orange
Louvre Abu Dhabi
Capgemini
See all products from Joffrey

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