Build your Content System live in Claude Code, for Invisible Experts
Joffrey Berti
AI Educator & Business Coach
Hanane Dupouy
AI Agents in Finance
Build your LinkedIn authority engine in Claude Code - leave with it running
You spent two decades getting good at your work. The people who should be hiring you have no idea you exist, and the ones getting noticed simply post more, louder.
Here's what changed: AI made average content free.
Anyone can publish five fine-sounding posts a week now, which makes fine-sounding the new invisible. The only content still worth reading is real expertise in a specific voice. Yours.
The problem is time. You're a consultant, an advisor, a coach, a founder. You can't spend ten hours a week feeding an algorithm, and you refuse to hand your reputation to a ghostwriter.
So we built a third option (because we needed it ourselves). This workshop hands it to you: an expert content engine in Claude Code that drafts in your voice, strips out the AI tells, turns one transcript into a week of posts, and prepares your Monday batch before you sit down. You stay in the loop where it matters: you verify every claim, you press publish.
This is a build session. You come with your laptop, we build live on your machine, and you leave with the system running. Between us we grew 32,000 and 10,000 followers on LinkedIn on expertise alone. This is the exact system behind those numbers.
What you’ll learn
Build the AI engine that turns your expertise into quality weekly LinkedIn presence - the shift from invisible expert to visible authority.
The July 15 free-lesson recording as pre-work: CLAUDE.md, voice.md and your 30-post idea bank, built step by step
Live recap at the start so everyone builds from the same base - no prerequisite beyond a laptop with Claude Code installed
Build your /draft-post skill live, then put it to work: your first real posts, in your voice, following the post anatomy
The voice technique most AI content skips: the reason your posts will sound like you, not like everyone's chatbot
Five formats on demand: story, how-to, numbers breakdown, contrarian take, question
Encode your judgment into an /edit-post skill: every draft gets the scrutiny you'd give it on your best day
The 10-point AI-tells checklist: em-dash overload, hollow contrasts, buzzword filler and the rest
The authenticity gate: nothing invented ships under your name
Build the /repurpose pipeline live: one long-form source in, three posts plus a carousel script out
Skills calling skills: repurpose chains other skills, so everything the pipeline produces is in your voice and meets your quality bar
Subagents digest a 6,000-word transcript without clogging your working session
calendar.md: a content calendar Claude reads, updates and drafts from - no more blank-page Mondays
The batching method: a full week of posts in one 30-45 minute sitting, template included
The Monday routine, automated (Claude Code Automation tools): your drafts are waiting before you sit down - set it up once, keep it
The safety rule wired in: automation prepares drafts, you verify claims and press publish
The retro loop: review week one's real numbers and improve the system with data, a template you keep
Workshop agenda
Start level: briefing file, voice file, idea bank
A quick live recap of the three assets from the free lesson (sent to you as pre-work recording). Everyone leaves this block with CLAUDE.md, voice.md and an idea bank staged on their own machine.
Build your /draft-post skill
Package your drafting recipe into one reusable command and draft your first real posts live, minutes each. This is the moment the engine starts feeling like yours.
Build your /edit-post skill: kill the AI tells
Encode your standards into a skill that reviews every draft before it ships: the 10 AI tells, hooks that earn the click, the authenticity gate. Run it on your own drafts.
Build the /repurpose pipeline
One long-form source in, 3 posts plus a carousel script out, each piece standing on its own, all in your voice. We build it together and run it on a real source.
The weekly engine: calendar, batching, automation
How the system runs on a schedule instead of willpower: a content calendar Claude works from, one-sitting batching, the Monday automation routine. You take home the templates and the full recipe.
Your first publishing week + Q&A
Map your next 7 days with the system: what you publish, when, and how you review results. Then open Q&A on your specific setup until every blocker has an answer.
Learn directly from Joffrey & Hanane
Joffrey Berti
AI Educator & Business Coach
Hanane Dupouy
AI Agents in Finance | 31K on LinkedIn while employed full-time | Speaker
Who this workshop is for
- Consultants and advisors who left corporate with real expertise, and whose dream clients still can't find them on LinkedIn.
- Employed experts building authority on the side - known for what they master, in minutes a day, without turning into an influencer.
- Founders and coaches already posting, but drowning in the hours it costs or sounding like every other AI-written feed.
What's included
Live sessions
Learn directly from Joffrey Berti & Hanane Dupouy in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
You build on your own machine
A build session, laptop open. You leave with the system installed and running.
3 skill templates to keep
draft-post, edit-post and repurpose as ready-to-adapt SKILL.md files.
The 10-point AI-tells checklist
The full editing standard, well beyond the free-lesson teaser
Pre-work: the free lesson recording
The July 15 session (milestones 1-3) so you arrive with the brain already built.
Calendar + Monday routine templates
The calendar.md format and the weekly /schedule recipe, ready to install.
Live Q&A on your specific setup
Both instructors, until every blocker has an answer.
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Frequently asked questions
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
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