Oumaima

Build Your Personal AI Board of Career Advisors

Microsoft

Techstars

Air France

Siemens

Oumaima Talouka

AI Strategist & Leadership Coach | Director @ The AI Collective | Ex-Microsoft

Rachel Slater

Senior Software Engineer @ Microsoft | Licensed Therapist

Work through a set of reflection exercises to identify your priorities, constraints, and vision.

Get clear on what matters most in your 2026 career decisions

Design a custom GPT you can use anytime you feel stuck, uncertain, or pulled in multiple directions.

Build a personal AI Board of Advisors you can reuse

Your board will surface tradeoffs, blind spots, and competing perspectives rather than giving generic advice.

Use the board to pressure-test career decisions

Live Q&A

Most people use ChatGPT for emails and summaries. In this hybrid Maven course, Cassie will show you how to use it for what actually matters: career moves, negotiations, strategic planning, and high-stakes decisions where you need to think clearly under pressure. Forget busywork, let's focus on the things that really matter and make a real impact. We live in a world where advice is cheap, AI is abundant, and judgment is priceless. This course teaches you how to stay in charge of your thinking while using AI to enhance—not replace—your decision-making. ✨ Cassie’s Note to You“AI will free you for the hard work of figuring out what actually matters. You don’t have to memorize everything anymore—but you still have to do the hard part: deciding what matters. That’s on you. Let’s make sure you’re really good at it.” My new course is about putting decision science on steroids with AI. It's an accelerated course in 5 modules with 30+ on demand videos as well as a 2 hour live Q&amp;A that you can attend with me where I answer all your burning questions. (If you can't make it live, you can access the recordings later.) I show you how to:✓ Apply the principles of good decision-making✓ Use ChatGPT to reduce effort without reducing rigor or decision quality✓ Avoid the single biggest trap that turns "AI-assisted" into "lazy thinking"✓ Screen your decisions for cognitive biases✓ Build a "decision scribe" that documents your reasoning so you actually learn from experience✓ Shift from drowning in advice to operating with confident judgmentYou also get access to your cohort of folks who are on this journey with you plus prompts and frameworks you can download and use.The bottom line: Before rolling out AI across your org, master it yourself first—to win back time, think sharper, and make better calls. 🧰 What You’ll Walk Away With:✅ Reusable decision projects you can build in minutes and apply forever✅ De-biasing frameworks for high-stakes decision checks✅ Better decision ROI so that the same amount of effort gets you higher decision quality✅ Decision documentation templates that will help you grow as a decision-maker In Cassie’s words: “A better decision maker isn’t someone who works harder—it’s someone who maximizes their return on effort.” Course Format 🧭 8+ hour hybrid course: 🧩 30 videos of on-demand core content by topic and edited for anytime enjoyment 🙋 2 hours of live, high-energy Q&amp;A with you and your cohort 💬 1.5 hours of prerecorded Q&amp;A with past cohorts 📕 Extensive course notes, prompts, examples, study guides, and frameworks This is Cassie at her most authentic: fast-paced, practical, and fun. This course takes you on a show-and-tell journey through ChatGPT as a decision-making tool. It's an intense overview of practical, immediately usable techniques. 🌟 What Makes Cassie DifferentShe didn’t just teach decision intelligence. She built the field. Cassie founded Decision Intelligence, trained 20,000+ Googlers, and helped shape how organizations worldwide think about AI and analytics. Her workshops required lotteries. But it’s not just her credentials—it’s the experience. “Clear, funny, energetic, approachable, insightful.” “Makes difficult concepts genuinely entertaining.” “I wish we had this at MIT.” She’s known for turning intimidating subjects into joyful ‘aha!’ moments — combining cognitive science, data science, AI, and humor in a way no one else does. 🚀 Why This Course ExistsMost people using AI for decisions make predictable mistakes:• Treating ChatGPT like a search engine• Delegating the wrong parts to AI• Getting low return on effort• Falling for cognitive traps• Confusing decision quality with outcomes You can do better! This course shows you how. 💰 Course InvestmentPrice: $795 Includes:• 5 modules covering 30 videos plus question-led study guides to deepen your understanding• 2 hours live with Cassie Kozyrkov• 3.5 hours of prerecorded content• 1.5+ hours of optional homework• All decision frameworks, templates, and examples• Direct interaction during Q&amp;A• Access to a community of decision-makers on a journey to be their best selves• Most companies reimburse Maven courses through L&amp;D budgets — ask your manager.

💡 Why This Course

Course syllabus

Oct 24, 2025

Course schedule

Leaders ready to evolve with AI and motivate their teams. See what AI can do for you and become the AI champion your organization needs.

Professionals who want to think better—not just faster.﻿Turn ChatGPT into a strategic thinking assistant, not a glorified autocomplete.

Decision-makers looking for clarity. Supercharge your decisions and hone the human judgment skills that AI makes more valuable.

Who is this course for

🧠 What You’ll Learn

Discover why ChatGPT can’t make decisions for you (and who is making them when you delegate). Learn how to stop using it like 2019 Google Search — and start using it like a thinking partner.

How to Actually Use ChatGPT for Decisions

Get frameworks and templates that you can immediately use to improve your approach to decisions. Build reusable decision-making tools you can deploy for repeated choices.&nbsp;&nbsp;

Decision Frameworks and Templates

Learn to document decisions so you know if you’re skilled or just fortunate. Screen for cognitive biases before they derail you. Stop learning from the wrong signals.

How to Separate Decision Quality from Luck

Understand when intuition serves you and when it leads you astray. Match your decision effort to what’s truly at stake.

When to Trust Your Gut vs. When to Slow Down

Understand what’s safe to share. Learn how to think clearly about delegation, responsibility, and human judgment in an AI-driven world.

Privacy, Judgment, and Responsible AI Use

“A better decision maker isn’t someone who works harder — it’s someone who gets a higher return on effort.”

Maximize Your Decision Return on Effort

Make better decisions in the Age of AI. Turn ChatGPT into your strategic thinking partner.

Google

Disney

HumanX

Intel

Salesforce

Cassie Kozyrkov

Cohort 5

Cohort 6

AI is here to stay. The real question is how you make yourself visible in a world where algorithms, automation, and endless noise dominate. The answer lies in building a brand that starts with your story and grows into a strategy you can sustain. We begin by working on the foundations of your narrative. You’ll learn why stories cut through better than any algorithm, how to use frameworks like the ARC Method (Authenticity → Resonance → Credibility), and how to turn your lived experiences into leadership themes that resonate. Along the way, you’ll define your values, identify your archetype, and develop a brand compass that gives you a clear direction. Just so you know...We are a social enterprise, which means we keep our pricing intentionally low to remain inclusive and accessible, reinvesting any surplus to fund our wider social impact programmes. If you would like to take part but cannot afford the course right now, please email jasminehasmatali@wearebreakthrough.org to receive an application form to join the course at no cost. We reserve a % of spots each cohort for applicants. What makes this course different to others focused on building your brand?We teach you to use AI as an amplifier for your authentic voice while giving you a framework to keep your brand evolving over time. AI as an AmplifierWe’ll explore how AI can help without replacing your voice:- Refining tone, identifying themes, and repurposing content- Tools for planning and scheduling so you can stay consistent- Ethical guidelines to ensure your brand feels human, not automated Planning for EvolutionYour brand is not static. We’ll close with:- A framework to refresh your story as you and your industry change- Ways to listen to your audience and adapt your message- Practical exercises to test and refine your approach over time By the end, you’ll have built your own Brand Playbook, which includes:- A purpose-driven narrative rooted in your experiences- A set of values, an archetype, and a brand compass to guide decisions- Clear messaging pillars and a channel strategy that fits you- A 30-day action plan supported by AI tools- A framework to evolve your brand over time This course is about helping you show up consistently, communicate with clarity, and build a brand that feels unmistakably yours—even in the AI era.

Create a personal brand that doesn’t just survive the AI era, but leads in it. 

Day 1: The Inner Narrative (Story &amp; Meaning)<ul><li>Discover why story cuts through noise better than algorithms</li><li>Craft your origin story and map your turning points into leadership themes</li><li>Define your brand compass: values, archetype, and voice</li><li>Draft messaging pillars</li></ul>

January 8th

Day 2: The Outer Strategy <ul><li>Learn how to use AI to refine your story and scale your visibility</li><li>Build a content system and design your signature content format</li><li>Create a 90-day AI-assisted action plan</li><li>Develop a framework for evolving your brand as you and your audience grow</li></ul>

January 11th

🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.

🧠 The Emerging Thought Leader: You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.

👩‍💻 The Visionary Founder: Building more than a business—you want your story to fuel a movement and a message that scales.

What you’ll get out of this course

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Define your core narrative: Craft a compelling story rooted in your lived experience that aligns with your mission, audience, and vision.

Identify the language, tone, and messaging pillars that differentiate your leadership in a crowded digital space.

Build a scalable content and brand strategy that connects your values to market-relevant visibility and growth.

Learn how to activate your brand through platforms, offers, and messaging systems designed for the AI-powered world.

In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it. 

Sobanan Narenthiran

January 2026

March 2026 Cohort

You might enter this course feeling like you’re blending in—working hard, delivering results, yet somehow not being fully seen or recognized. Maybe you’ve struggled to articulate your unique value or felt overwhelmed by the pressure to stay visible and relevant in a world that moves at the speed of technology. You know you’re capable of more. You know you have something powerful to offer. But turning that knowing into a compelling, consistent presence feels daunting. This course will give you a profound sense of ownership over your story and your future. You’ll see yourself more clearly and know exactly how to express what makes you stand out, in ways that feel authentic, confident, and compelling. Instead of feeling burdened by the need to promote yourself, you’ll feel in control, empowered by tools and strategies that take the heavy lifting off your plate and make self-promotion natural and sustainable. By the end of&nbsp;this course, you won't leave with just skills, strategies, and&nbsp;smart systems—you’ll walk away with tangible, customized tools you can put to work immediately. From a branded bio and elevator pitch to a polished digital profile and a personal visibility plan, you’ll build real assets that strengthen your brand. Plus, your one-on-one session with William gives you the chance to dive deeper into any element of personal branding—from clarifying your message to planning your next bold move. You’ll have the confidence to stop playing small. You’ll stop waiting for others to notice your brilliance. Instead, you’ll show up ready to claim your space, share your voice, and attract the recognition, opportunities, and impact you deserve. You’ll experience the joy of momentum as doors begin to open, your visibility grows, and people start coming to you, drawn by the clarity and confidence of your brand. Most importantly, you’ll discover that your personal brand isn’t just a strategy or a set of tactics. It’s the story you tell, the voice you share, the difference you make. And with AI as your trusted co-pilot, you’ll finally have the tools, the confidence, and the clarity to tell that story powerfully—and to live it fully.

Transform Your Career Or Business With the Power of Personal Branding + AI

Wednesdays - Live, Interactive Sessions

This special private session gives you a change to focus on what's most important to you!

Special One-on-One with William

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Explore the proven 3-step process for building a powerful personal brand: KNOW, SHOW, and GROW. Understand how personal branding helps you stand out from your peers and expand your career success.

Discover Your Authentic, Unique and Compelling Brand

Strong brands aren't created, they are uncovered. Learn how to unearth and describe your unique and differentiated brand. Use AI with self-reflection techniques to get brand clarity. Then, let AI help you validate self-perceptions with feedback from others.

Leverage the Power of AI for Brand Discovery

Learn how to tell your engaging story in the real and virtual worlds to inspire, influence, and impress your stakeholders. That includes creating a WOW elevator pitch, managing your Google results, and crafting a stellar LinkedIn Profile.

Tell Your Story (Google, LinkedIn, Meetings, Networking...) in Captivating Ways

Design your personal brand ecosystem — a repeatable system for showing up powerfully across channels. Use the Strawberry Test to make sure your content is ideal for your stakeholders. Discover the 5 secrets for increasing your content visibility and 3 things you must avoid.

Make it Easy to Be Visible and Deliver Value

Create thought leadership that connects using AI to brainstorm, structure, and amplify your best ideas. Take the drudgery out of being visible and get your content to stand out from the noise. Learn the 3-part system for crafting riveting content that's memorable.

Make AI Your Always-On Brand Visibility Assistant

Grow your network, visibility and influence strategically — with AI-assisted outreach, engagement prompts, and content calendars. Build a community where mutual support is the mantra. Learn this proven technique for doubling your visibility while halving your effort.

Expand Your Reach and Influence

Build your own fan club. Then, turn fans into fervent promoters. Explore ways to use touch point analysis to connect and engage with stakeholders in meaningful ways. Attract opportunities that will advance your career and increase your happiness at work.

Become a Brand in Demand

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

William Arruda

Cohort 1

Cohort 2

Build a PM Copilot: AI that remembers everything, plans your day, and reviews your week. No coding required.

Head of Product | AI for non-tech users

Myles Sutholt

Head of Product, 10+ years - Building AI for non-technical healthcare worker

85% of AI users report saving hours every week. (Workday, 2026)When researchers actually measured it, experienced engineers were 19% slower with AI. They believed they were 20% faster. (METR, 2025)If senior engineers cannot tell whether AI is helping them, the rest of us almost certainly cannot either.I saw this in my own teams. Same tools, same AI. They used it like a vending machine: throw in a prompt, some inputs after being asked, get polished output, move on.The problem was not the AI. It was what AI knew about their work. Very little beyond what it asked for.Most CEOs report no net benefit from AI. Only about 1 in 10 capture real gains. (PwC CEO Survey, 2026)I built a system that gives AI my real context that compounds over time: projects, decisions, priorities. It changes the output because it can ask much better questions. It already knows everything it needs to act as a virtual team member. You leave with a working system built on your actual work. Not a demo, not a certificate. From ChatGPT basics to building automations, the course meets you where you are.If you work with projects, decisions, and AI, this is for you.

AI Copilot that remembers everything and plans your week. No coding required.

AI That is Visibly Better

Your AI never forgets who you are or what you're working on

Context-switch between projects without losing anything

Wake up to your priorities already sorted

Your weekly review writes itself every Friday

Enable seamless AI handoffs with teammates

You'll build on AI habits you already have, not learn from scratch.

Use ChatGPT or Claude regularly (not just tried once)

Proves you have the "I'll figure it out" mindset the course requires

Have experience with Notion, Zapier, or similar tools

You'll run terminal commands and see code - AI writes it, but you'll see it.

Willing to try things that feel unfamiliar at first

<pre><code class="language-markdown">You want a competitive edge. Comfortable being a beginner if it means being the person others ask "how did you do that?"</code></pre>

You want a competitive edge. Comfortable being a beginner if it means being the person others ask "how did you do that?"

<pre><code class="language-markdown">You can't work more hours. You need leverage, not tips. You want a system that compounds over time.</code></pre>