Magnus Wood
Free Lesson

You're Selling the Wrong Thing: 3 Live Reads for the AI Era

45 min
Sep 10, 2026 1:00 PM

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What you'll learn

You were rewarded into being stuck

You got good at something. People kept asking. Now it's the only thing anyone sees you as. That's the trap.

Watch three people find their edge

Three volunteers, profiles up, read live. What the page sells against what they're actually paid for.

Why you can't do this on your own

The three questions that locate an edge, and the reason your answers to them are the least reliable ones you have.

Why this topic matters

Everyone looks for an edge in what they could add. Another certification, another skill, a better way to describe the same thing. It is almost always in something they already have and have never named. The work you are known for is the work getting cheaper. The thing nobody has named is the thing nobody can replace. You are competing on one and hiding the other.

You'll learn from

Magnus Wood

Magnus Wood

MD, CMO, board advisor. Now I find what people are worth.

Previously at

Microsoft
Coca-Cola
Ogilvy
Saatchi & Saatchi
Diageo
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