Your Edge: Protect Your Career and Grow Its Worth

Magnus Wood

MD, CMO, board director. 25+ years.

Everyone can feel their job getting cheaper. The work only you can do is not.

You are doing everything right. Nothing is changing.
Good reviews. More responsibility. Warm words. And the same job you had three years ago.

Your job is getting cheaper and you can feel it.
Parts of your work that took judgement three years ago now take a prompt. You are not panicking. You have started to wonder which parts of what you do are genuinely yours.

You were rewarded into this corner.
You got good at something. People kept giving it to you. Now it is the only thing anyone sees you as. That was not failure. It arrived as praise.

The work you are known for is the work that gets automated first.
Anything that can be taught, certified and written down is first in line. That is usually the thing on your profile.

There is work only you can do. You have never called it anything.
The problem that goes straight to you because you are the one who can untangle it. Only you can do this. But you don't talk about it.

Most advice tells you to add something. This does the opposite.
You find what you already have. You have it read back to you by people who owe you no kindness. You rebuild your position around it.

You leave knowing what you are actually paid for, why it is scarce, and how to say it.

What you’ll learn

You arrive able to describe your job. You leave able to name the work only you can do, why it is scarce, and what it is worth.

  • Build an inventory of the last decade: what landed on your desk because you uniquely could deal with it, not what you were responsible for.

  • Separate the work you were titled to do from the work people actually came to you for.

  • Sort your work into what can be taught, certified and written down, and what cannot.

  • Understand why being recognised for something can be the reason its value is falling.

  • Get read by three peers and by me, live. Your profile against what you are actually paid for.

  • Learn why your own account of your strengths is the least reliable one available.

  • Rebuild your headline, your opening lines and your evidence so they name the seam, not the role.

  • Apply the test a headline has to pass, and see why most fail it.

  • Write and rehearse the sentence you use in a room, a call and an introduction.

  • Practise it live and have it pressure-tested before you use it anywhere real.

  • Decide one direction from the realistic options, with the case for it.

  • Name who to approach, in what order, and with what words.

Learn directly from Magnus

Magnus Wood

Magnus Wood

MD, CMO, board advisor. Now I find what people are worth.

Microsoft
Coca-Cola
Ogilvy
Saatchi & Saatchi
Diageo
See all products from Magnus

Who this course is for

  • Senior professionals who have stopped moving
    Good reviews, more responsibility, and the same job you had three years ago.

  • Specialists watching the ground move
    You are known for work that can be taught and written down, which puts it first in line.

  • Facing a next move
    A strong record, and no way to say what it is worth that doesn't sound like everyone else.

What's included

Magnus Wood

Live sessions

Learn directly from Magnus Wood in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Senior people at the same point, who will tell you what your friends will not.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Your written verdict

A read on what you are selling against what you are actually paid for, written by me before week two. The same work I sell on its own.

Read by your peers, live

Everyone gets read by three people at their level and by me. Nobody else on this platform does this, and it is the part you cannot do alone.

Capped at twenty

Small enough that everyone gets read properly. When it is full, it is full.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

3 live sessions • 3 lessons

Week 1

Sep 17—Sep 20

    Sep

    17

    Live: What you were actually rung for

    Thu 9/175:00 PM—6:30 PM (UTC)

    Assignment

    1 item

Week 2

Sep 21—Sep 27

    Sep

    24

    Live: Read by the room

    Thu 9/245:00 PM—6:30 PM (UTC)

    Assignment

    1 item

Schedule

Live sessions

2 hrs / week

One live session a week, ninety minutes, Thursdays at 1pm Eastern. Week two is the read. That one has to be live.

    • Thu, Sep 17

      5:00 PM—6:30 PM (UTC)

    • Thu, Sep 24

      5:00 PM—6:30 PM (UTC)

    • Thu, Oct 1

      5:00 PM—6:30 PM (UTC)

Projects

1 hr / week

Short pieces of work between sessions. Your inventory sorted, then your edge written in one sentence. Nothing takes an evening.

Async content

1 hr / week

Ten questions before we start, and one short read. Your written verdict from me arrives before week two.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$1,200

USD

Sep 17—Oct 1
Enroll