Ellie de Wit
Free Lesson

Build a content OS with Granola & grow your personal brand

45 min
Oct 16, 2026 12:00 PM

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What you'll learn

Define your positioning

Pick the outcome you want from LinkedIn and what you want to be known for, so every post builds the same picture.

Set your content pillars

Choose three to four themes that fit your positioning and give you a filter for what to post and what to skip.

Draft your weekly content with Granola

Connect Granola to Claude via MCP, add a voice file, and turn your meetings into a week of posts in 20 minutes.

Why this topic matters

If you keep saying you want to build your personal brand but don't know what to post about, this one's for you! A personal brand is the cheapest distribution you'll ever own, so in this session we'll get you set up. Built for GTM, product and marketing people who'd rather do the work than post about it, we'll define your positioning, content pillars, and set up your content OS with Granola x Claude so next week's posts are already half written.

You'll learn from

Ellie de Wit

Ellie de Wit

Founder @MOXIE AI club | ex-GM @Lemonade

Worked with
Notion
Granola AI
Lovable
Town
Lemonade
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