Free Lesson
Find the 4 alternatives competing for your clients
30 min
Oct 29, 2026 11:00 AM
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What you'll learn
Find who you're really up against (it's not who you think)
Learn why direct competitors aren't your biggest competition, and the options your prospects are actually considering.
Understand why your messaging might sound generic
See how overlooking the full set of alternatives leads to messaging that blends in with everyone else.
Identify alternatives your buyers may be weighing
Begin mapping the alternatives you buyers consider and leave with a clear next step to uncover the rest.
Why this topic matters
You can be great at what you do, have real expertise and value to offer, and still lose clients who were a great fit. The reason may be simpler than you think: your messaging doesn't speak to every alternative they were considering. To be chosen, you have to know what you're up against. In 30 minutes, you'll see what your buyers are weighing so you know what your messaging needs to address.
