3 Things Your Startup Must Do Before Raising From Investors

Hosted by Lee Henshaw and Dino Myers-Lamptey

151 students

What you'll learn

How to research and segment the investor landscape

Use market research to identify and group potential investors so you don’t waste time on the wrong ones

How to target the right investors and position well

Apply proven targeting and positioning principles to stand out and get noticed by the right investors

How to create and test a send-out deck that gets meetings

Use a template to build a short, focused send-out deck, then test it with 'AI digital twins' of your target investors

Why this topic matters

Raising money is one of the first marketing challenges founders face. In this class, you'll learn how to approach your raise like a marketer. Lee will do a short lecture before Dino interviews Kristian Fryer-Kelsey, CEO of Plates, who used our send-out deck template to raise money for his AI startup.

You'll learn from

Lee Henshaw

Currently fundraising for Into-it, his new marketing startup

Over his twenty-five-year career as an entrepreneur, Lee has launched, grown and sold two online marketing businesses. He is fundraising for his UK startup, Into-it, a Chrome browser extension that transforms news websites for music fans by replacing the banner ads with notifications about the music they're into.


Dino Myers-Lamptey

Award-winning founder of the marketing consultancy The Barbershop

Dino founded The Barber Shop, the UK-based marketing consultancy that advises disruptive companies and brands in transition on tackling market diagnosis and marketing strategy and tactics. Recognised as a Top 10 Media Planner by Campaign for six consecutive years, Dino brings deep marketing expertise to the fundraising challenge.


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