Incrementally Adopting AI in E-Commerce Search

Hosted by John Berryman and Doug Turnbull

131 students

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Cheat at Search with Agents
Doug Turnbull
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What you'll learn

RAG and Agentic AI, Demystified

RAG agents are a for loop, a call to an LLM, and a search API – not magic. Viewing them as a components makes them easy.

AI Can Be Your ML Search Team

Improving traditional search requires specialized expertise. For some domains, Agentic search can be high quality+cheap

Adopting AI in the E-Commerce User Experience

You don't need to overhaul the whole site to adopt AI. Instead add AI gradually and learn as you go.

Why this topic matters

Agentic search might be the secret unlock to help your users more efficiently find what they are looking for. But too often it is viewed as blackbox magic. In this talk we clarify what it is, and how to adopt it incrementally and easily in order to maximize the impact and minimize the stress.

You'll learn from

John Berryman

Arcturus Labs

John Berryman is the founder and principal consultant of Arcturus Labs, where he specializes in AI application development (Agency and RAG). As an early engineer on GitHub Copilot, John contributed to the development of its completions and chat functionalities, working at the forefront of AI-assisted coding tools. John is coauthor of Prompt Engineering for LLMs (O'Reilly). Before his work on Copilot, John's focus was search technology. His diverse experience includes helping to develop next-generation search system for the US Patent Office, building search and recommendations for Eventbrite, and contributing to GitHub's code search infrastructure. John is also coauthor of Relevant Search (Manning), a book that distills his expertise in the field. John feels fortunate to have worked at the intersection of cutting-edge AI applications and foundational search technologies, giving him the opportunity to contribute to innovation in both LLM applications and information retrieval.

Doug Turnbull

Search + Snuggie Enthusiast

In 2012, Doug got bit by the search bug and he's still trying to keep up. From full-text search, to Learning to Rank models, to search agents that generate their own code, he knows the overwhelming landscape first hand. Yet Doug still works to deeply understand the what / how / why, and help teams use these technologies practically, distinguishing hype from reality.

He’s led search at Reddit, Shopify, and Wikipedia, authored Relevant Search and AI Powered Search, and advised 100+ organizations over the years - all in pursuit of the same question: how does search actually work?

We coach search professionals from

Reddit
GitHub
Apple
Amazon
Shopify.com

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