Free Lesson
Get Customer Asks on the Roadmap Before Planning Locks
30 min
Nov 10, 2026 1:30 PM
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What you'll learn
See where your team’s asks fall out of planning
Count back from your planning deadline to find when each stage has to happen, and where your asks are landing too late.
Rewrite a field ask so product can act on it
Turn a story tied to one deal into a clear problem statement, written without a solution, that product can evaluate.
Audit your feedback-to-roadmap system
Use five questions to see which parts of the system your team runs today and which parts nobody owns.
Why this topic matters
Sales, solutions, and CS teams hear what customers need every day. That feedback reaches product as anecdotes and Slack threads, often after planning has already locked.
Product may discount it, the field feels ignored, and nothing gets funded. In many GTM teams, nobody owns this process. PMMs sit closest to both sides and are the natural owner, if they have a system to run it and a calendar that gets asks in while decisions are still open.
