Build One Idea That Attracts Better Clients

Hosted by Ellen Donnelly

Thu, Feb 26, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Authority Letters: Write Once, Build Authority That Lasts
Ellen Donnelly
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What you'll learn

Define your One Big Idea (OBI) so others instantly 'get' it

Clarify the core big idea that ties your work together so clients instantly understand it, and get excited.

Find the Red Thread

Identify the through-line in your services, content, and results so your positioning & offers stops feeling scattered

Turn That Idea Into a Client-Attracting Authority Piece

See how your OBI becomes a 2000+ word Hero Piece. Your HP builds trust, depth & inbound demand without relying on social

Why this topic matters

If your ideas live across old posts, client docs, and half-formed threads, people only see fragments of your expertise. A confused mind does not refer or hire. Social platforms reward speed and noise but your work requires depth and coherence. A well-structured long-form piece gives your business a centre of gravity and creates recognition, trust, and inbound enquiries that compound over time.

You'll learn from

Ellen Donnelly

Founder of The Ask.

Ellen is the Founder of The Ask, established in 2020. Strategic business coach and writer focused on Authority Entrepreneurs who grow sustainable ventures around their and depth of thinking.


Ellen has bootstrapped The Ask from 0-6 figs and maintained a fully booked coaching practice thanks to long-form writing. Her coaching and mentoring sits at the intersection of positioning, long-form thinking, and authority-led business models, helping her clients to do the same through 1-1 containers and sold-out group programmes and memberships.

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