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Build AI-First Outbound That Feels 1:1

Hosted by Elena Luneva and Kyle Poyar

Thu, Feb 26, 2026

5:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

223 students

Invite your network

Go deeper with a course

Develop CPO-Level Skills
Elena Luneva
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What you'll learn

Pick Signals That Earn Attention

Define ICP + trigger signals (intent, hiring, tech stack, pain) and map each to a credible “why now.”

Convert AI Research Into a Personal POV

Use AI to research accounts fast, then write specific insights and hypotheses that sound personal

Design Guardrails That Prevent AI Slop

Set workflow rules for personalization depth, review, pacing, and deliverability to avoid spam behavior at scale.

Build a Reply to Learning Feedback Loop

Continuously improve prompts, targeting, and offers via a subscription to Kyle and Elena.

Why this topic matters

AI has made outbound cheap, which means everyone’s inbox is noisier and trust is harder to earn. Done wrong, “AI outbound” burns your brand and your TAM. Done right, it becomes a durable growth lever by pairing intent signals with real relevance and tight guardrails, so teams can scale pipeline without sounding automated.

You'll learn from

Elena Luneva

CPTO, x-Braintrust, Nextdoor, scaled $40K -> $240M ARR

Hi, I’m Elena Luneva. I operate at the intersection of people, craft, and business. I help product leaders, founders, and GTM operators sharpen the business side of product, so they can drive growth, influence outcomes, and lead with confidence.

Over the past 20 years, I’ve scaled product and GTM teams as an executive at Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers. I offer three courses:

Develop CPO Level Skills, AI Powered Executive Communication and Lead High Leverage ICs in the AI Era



Present:

f-CPO Madison-Reed, 

Advisor, 

Executive Coach, 

Educator,

Corporate Trainer


Former:

CPO / GM Braintrust

GM Nextdoor

CPO Nuna

VP Product, LiquidSpace

Sr. PM OpenTable

Sr. PM BlackRock


Taught 7000+ of executives through courses, executive coaching, corporate training, and at Reforge, FirstRound, Berkeley, Sidebar, Enrich, Supra, AI Collective, Industry, PLS

Kyle Poyar

Runs Growth Unhinged; ex-OpenView, scaled $1–$100M+ ARR.

Hi, I’m Kyle Poyar, the creator and writer of Growth Unhinged. I’ve spent the past 15 years helping software startups fuel growth, monetize their products, and become category leaders.


I was previously an Operating Partner at OpenView ($2.4B AUM) from 2016-2024 where I led marketing and partnered with portfolio founders on scaling revenue from $1 to $100M+ ARR. Fun fact: we coined product-led growth (PLG) and turned it into a household term in tech. Before that I was a Director at Simon-Kucher & Partners, the leading consulting firm specializing in pricing and packaging.


When I’m not writing about growth, you can find me playing tennis 🎾, cooking Mediterranean food 🍳, hiking 🥾, attempting to finish a Barry’s workout 💪 or hanging out in Boston.

Previously at

Nextdoor
OpenTable
BlackRock
OpenView Venture Capital
Simon-Kucher & Partners

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