Tue, Jul 28, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Tue, Jul 28, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
Mine a transcript for the content that's already in it
Pull the real claims, quotes, and story straight out of a 45-minute talk you already gave.
Give Claude your writing voice with one file
Feed it a sample of how you actually write so the drafts land in your real voice.
Save the whole thing as a skill you rerun weekly
Build one reusable command that turns any new transcript into a week of native drafts in about 10 minutes.
Why this topic matters
Almost half of B2B marketers say the thing blocking them from scaling content is repurposing. The thinking is done. It's trapped in the one talk, call, or podcast where you first said it. Doing it by hand takes hours, so it never happens. After this session you have a Claude Code engine that mines your best asset and rebuilds it for every channel, in your voice.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
