How to Run B2B Events with Partners at Scale

Hosted by Natalie Riso

Fri, Mar 13, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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The Partnerships GTM Playbook for Revenue Leaders
Natalie Riso
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What you'll learn

Why most event programs stall before they scale

The two traps killing ecosystem events and the framework to break out of both.

How to pick your lane and build a repeatable playbook

Why trying to be everything fails and how to build a system that compounds.

The pre/during/post plays that actually drive pipeline

What to do before, at, and after events to turn relationships into revenue.

Why this topic matters

Most partnership teams run events. Few can prove they work, and even fewer can do it at scale. At Rho, I scaled our events program from one person to a team of four, running 650+ events a year across SF and NYC in partnership with a16z Speedrun, Flybridge, NEA, and more. This is that playbook.

You'll learn from

Natalie Riso

Head of Startups and Strategic Partnerships, Rho

Natalie Riso is a strategic leader at the intersection of tech, venture, and partnerships, dedicated to helping revenue leaders scale responsibly and thoughtfully. As Head of Startups and Strategic Partnerships at Rho, she oversees the partnerships function across high-impact relationships with VCs, software providers, and ecosystem leaders to drive Rho’s GTM strategy. 


A 3x LinkedIn Top Voice, Natalie has been featured in Inc., Fast Company, Cosmopolitan, and Motherboard for her insights on startups, partnerships, and venture strategy. She has led founder success initiatives at Mercury, the Long-Term Stock Exchange, and 500 Global, shaping programs that have supported thousands of startups.


Beyond her work, Natalie is passionate about climate, finance, and systems change. She is a frequent mentor at Next Canada and Monday Girl and a sought-after speaker on early-stage venture, startup ecosystems, and strategic partnerships.

Previously at

LTSE (Long-Term Stock Exchange)
Mercury Bank
500
Studio71
Variety

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