Natalie Riso

Cohort 2

Inaugural cohort

Cohort 1

The frameworks, plays, and attribution methodology to run partnerships as a revenue channel... and get leadership to fund it.

Head of Startups and Partnerships @ Rho

LTSE (Long-Term Stock Exchange)

Mercury Bank

Built ecosystems at Rho, Mercury, & LTSE that became primary revenue channels.

GTM leaders at early- and growth-stage companies are caught in a frustrating position. You know your ecosystem is driving deals, but you can't make leadership see it clearly enough to fund it properly. The metrics you've been using have lost credibility with CFOs and CROs who've been burned by vague attribution claims before.Meanwhile, there's no playbook for growing partnerships as a revenue driver. You've been figuring it out through trial and error, high-level articles online, and one painful budget conversation at a time.I built this course to close that gap. You'll get a prioritization framework that identifies which partners actually drive revenue, activation plays that generate consistent deal flow, and an attribution methodology that holds up to CFO scrutiny. Every framework came from building real programs at real companies.The partnership leaders who figure this out are building the GTM motion that wins in markets where buyers trust their ecosystem more than they trust your sales team. In today's world, your GTM has to be just as differentiated as your product. This will give you the tools to build it.

Partnerships can supercharge a GTM strategy. Most leaders can't prove it yet.

💰 Build a partner portfolio based on revenue, not brand names

🍰 Find your wedge and get partners to say yes

🏃‍♀️ Design and run the activation play that fits your stage and ICP

📈 Replace "influenced pipeline" with attribution that holds up

The Head of Partnerships at a Series A-C company who wants to expand use partnerships as a GTM wedge.

The Director of Partnerships who just got headcount and now needs to build out the channel strategy.

A Head of GTM who wants to drive new ecosystem-led experiments.

500 Global

Studio71

Natalie Riso has taught personal branding at a16z, 500 Global VC, and more.

You've done the work. Now make sure the right people know.

High-performing leaders don't struggle with results. They struggle with visibility. You know what you've built, what you've learned, and where you're going. But outside your immediate network, nobody else does.The advice you've tried hasn't helped. Posting company updates gets twelve likes from colleagues. Sharing industry reports with generic commentary disappears. Hiring a ghostwriter makes you sound like a press release. And the deals, partnerships, and opportunities going to someone else aren't going to someone better. They're going to someone more visible.This workshop is built for leaders who are serious about closing that gap. In one day, you'll build the core parts of your personal brand to work backwards from who you actually need to reach. You'll leave with a sharp positioning, a bio that converts, and a 90-day content plan tied to outcomes that matter.

The Founder - Seed to Series A founder who's raising or about to. Credible in the room, invisible online. Needs investors and talent.

The Revenue Leader - VP or Director closing partnerships and building pipeline. Their brand should be doing pre-sales work.

The Operator in Transition - Senior leader stepping into a bigger role or advisory work. Needs their brand to reflect where they're going.

Personal Branding Setup for Founders in 2026

Head of Startups and Strategic Partnerships, Rho

Map your content strategy to fundraising, hiring, and partnership goals so every post moves your startup forward.

Stop posting into the void

Use two proven summary formats and a featured media setup that warms up investors before the first call.

Build a founder profile that opens doors

Set up content pillars and an engagement rhythm you can maintain while running a company.

A content system that runs on founder time

How to Run B2B Events with Partners at Scale

The two traps killing ecosystem events and the framework to break out of both.

Why most event programs stall before they scale

Why trying to be everything fails and how to build a system that compounds.

How to pick your lane and build a repeatable playbook

What to do before, at, and after events to turn relationships into revenue.

The pre/during/post plays that actually drive pipeline

The 5 Mistakes That Kill Ecosystem-Led GTM

Head of Startups and Strategic Partnerships @ Rho

Stop wasting time on prestigious logos. Learn which VC, accelerator, and founder relationships convert to pipeline.

Identify which ecosystem partners actually drive revenue

Get the 30-day activation playbook that turns signed agreements into partners who actively promote and refer you.

Activate partnerships that sit dormant after signing

Build a measurement framework that shows execs exactly how much pipeline and revenue flows through ecosystem channel.

Learn directly from Natalie Riso

Natalie Riso

About Natalie

Courses

The Partnerships GTM Playbook for Revenue Leaders

Workshops

Personal Branding for High-Performing Leaders

Lightning Lessons

Personal Branding Setup for Founders in 2026

How to Run B2B Events with Partners at Scale

The 5 Mistakes That Kill Ecosystem-Led GTM