Course Page Hot Seat with Maven's x-VP Marketing

Hosted by Vanina Schick

Fri, May 1, 2026

4:30 PM UTC (1 hour)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Craft a Maven Course Page That Sells
Vanina Schick
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What you'll learn

The Triggers That Drive Enrollment

Your course page is a landing page. If it reads like a course description, it will not convert.

Common Course Page Failures

Every time your Course Page underperforms you loose precious buyers that you worked hard to attract.

Open Q&A on Course Page Design

My workshop participants get a live review, but all are welcome for unlimited Q&A.

Why this topic matters

One of the best ways to sharpen your Course Page is to watch other experts tackle the same challenge: articulating their unique expertise and course value, so that buyers decides to enroll. In this session, participants from my workshop "Build a Course Page That Sells" get in the hot-seat. I pressure-test their page against buyer psychology & conversion criteria. All welcome to watch & learn!

You'll learn from

Vanina Schick

Product Marketing Leader I Qual Research Expert I Course Design Consultant

When I was VP Marketing at Maven, I became obsessed with why some courses sell out while equally qualified instructors stall. It wasn't content or teaching ability. It was a consistent set of strategic decisions that you cannot leave to instinct: problem, audience, outcomes, credibility.

Now I've built a structured methodology to help instructors nail these decisions, and which I share in two Maven workshops.


This Lightning Lesson is our demo day. You are invited to watch me give live feedback to workshop participants, and learn in real time what makes a course strong and what holds it back.

Show up, and benefit from insights painstakingly built through years of qualitative research into buyer behavior on Maven.

All welcome to ask questions in the unlimited open Q&A after demos.

Former VP marketing at maven

Maven

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