Uma Uppin

Founder and Engineering Leader - Ex Slack, Meta, Amazon

Executive presence is a nervous system skill

Founder, Tathya. Ex-Slack, Meta, Amazon

Why your team registers your nervous system state before they hear your words

Read the room's read of you

Spot the early signals of stress and burnout that flatten your authority in high-stakes moments

Spot burnout before it speaks for you

What actually happens beneath the surface

Emotional regulation: achievable skill or myth?

Learn more about techniques for lasting emotional stability

Regulate under pressure

Command high-stakes rooms and communicate clearly (and confidently) to CEOs

Cohort 4

Former Amazon VP; 70+ patents; 800+ team

Amazon

Ethan Evans

Former Amazon VP; 70+ patents; led global teams of 800+

Cofounder at Level Up; $1B+ P&L; led 40+

Dentsu

IPG Mediabrands

Harvard Business Review

Techstars

Jason P. Yoong

Co-Founder & COO at Level Up (fmr Amazon, VP at Dentsu, $8M seed Startup)

Cohort 3

Cohort 5

***Each cohort limited to 50 seats (to maximize student interaction) and will close once filled.WHAT TO EXPECT:13.5+ total hours of content: 3 hours of prework core lecture video recordings for self-learning, plus 2.5 hours of bonus recorded content, followed by 8+ hours of live sessions (executive scenario role-playing practice, peer practice and debates, and a bonus class with a special guest).You will learn how to BUILD and SHOW executive presence through an intentional mix of video recorded lectures (self-learning) followed by live, hands-on practice sessions concluding with a capstone session with Ethan to put everything you learned into a final practice.You will have the unique opportunity to step into executive role-playing scenarios with Ethan (in class 1, 2 and 6), receive (and observe) real-time coaching, and practice alongside ambitious peers in a safe environment. You will learn by both observing and doing.Note: We've updated the cohort to have MORE TIME for live executive role-playing and Q&amp;A so that you have more opportunities to get real-time feedback, coaching, and reframing (both first-hand and observing others).

Be the leader who can confidently operate at the executive table.

Real coaching sessions with HEAVY PRACTICE to build your confidence

Communicate clearly and confidently to CEOs & Senior Executives

How to get CEO approval and buy-in to your proposal

Shape direction and represent your business without layers of translation

Be direct and clear (without damaging your reputation)

Expertly handle (and recover from) big F-ups

Individual contributors (ICs) - product managers, mkt leads, engineers, UX designers, ops, analysts, chief of staff

Managers who have to get executive buy-in, gain cross-functional alignment, and inspire their teams.

This course is heavy on practice with Ethan, Jason, and your peers (e.g. role-playing, mock staff meetings, peer pairings).

Master executive presence, AI communication systems, and high-stakes influence. Command rooms, represent your company, scale your voice.

CPTO, Executive Coach, Speaker

Okta

Atlassian

Block

FullStory

Elena Luneva

CPO, Executive Coach, Speaker, 4000+ leaders taught.

Scale

Today's executives are operators and the public face of their company. When a CEO's social media presence outperforms traditional marketing (Sam Altman's 4M+ followers generate more reach than most campaigns), personal visibility is required.Recent VP+ job descriptions demand it: "Act as a thought leader and external representative". Executives who shape those conversations internally, at conferences, with investors, across media define categories and lead companies.What You'll BuildExternal influence: Command industry events, investor meetings, and media opportunities.Internal momentum: Get initiatives funded. Shape decisions. Move the organization.Thought leadership: Scale your voice and your team with AI-powered systems.The Bottom LineVisibility and influence are requirements for leaders founders, and solopreneurs. This lab gives you frameworks and AI tools to overcome what's stopping you and represent consistently.Why ElenaElena Luneva has won the rooms that matter. She trains executives at Amazon, Apple, Meta, pharmaceutical companies, and government organizations on presence, speaking, and AI communication, combining experience with frameworks you'll deploy immediately

Represent your company externally and influence business decisions internally.

Command Any Room with Executive Presence

Leverage AI to Build Communication Systems

Represent Your Company Externally

Influence Under Pressure

Build a Repeatable AI Powered System for Your Team

For CEOs, C-Suite, Chiefs of Staff, VPs, or senior leaders shaping strategy and representing their company internally and externally.

Executive or Senior Role

Bring a real board meeting, investor update, conference, or customer presentation to apply tools and practice in context.

Upcoming High-Stakes Engagement

Come ready to record short talks, roleplay scenarios, and use AI tools to sharpen your presence through hands-on exercises.

Willingness to Practice Live

For CEOs and C-Suite leaders who must represent their company to boards, investors, media, and markets with confidence and clarity.

For Chiefs of Staff and Communication Strategists who shape executive messaging and align leaders across high-stakes decisions

CROs, CMOs, and sales leaders who represent the company with customers, partners, press, and on stage as credible thought leaders

Your continued career growth depends on changing how you work from what brought you success early in your career. 

Executive Coach, former Google leader

Google

Bain & Company

Instacart

Rubrik

Snowflake

Eric Nehrlich 

ex-Google Chief of Staff, Executive Coach, Author of You Have A Choice

January 2026 Cohort

September 2026 Cohort

Early in your career:-- You are rewarded for working harder and independently solving problems.-- You earn more credibility by knowing more and demonstrating domain expertise.-- You get more scope (and promoted!) by taking on more with a “can-do” attitude. But your career will plateau unless you learn to:-- Build and lead teams and systems to solve problems rather than do the work yourself.-- Collaborate with other leaders to manage trade-offs across different domains.-- Deliver results through others by mobilizing and coordinating people across different functions and perspectives.This course is for you if you feel stuck in your job or career. Perhaps you are a senior individual contributor or a front-line manager who keeps getting passed over for the next promotion with feedback about being more strategic, or having more presence or influence. Or perhaps you have earned more scope but are drowning under the work, seeing no way to get it all done.

The next level of your career requires embracing new mindsets and skills.

Scale your leadership to create greater team and company impact

Increase your confidence and executive presence.

Greater influence across the leadership team. 

How to deliver on complex projects without control

Handle difficult conversations and political situations

A path for continued career growth without working unsustainable hours.

This course is for those who have grown through their early career, and want to grow their impact beyond what they can do as an individual.

10+ years of career experience

You're a senior IC or front-line manager wondering what you have to do differently to get to the executive level.

Your performance feedback no longer celebrates your expertise and effort, and instead focuses more on strategy, influence, and presence.

You are working harder and longer but falling further behind. Doing more isn't sustainable so you need to find a new way to get things done.

Presence breaks under pressure. This workshop breaks you and builds you back up.

CPTO Madison Reed | Braintrust, Nextdoor

Madison Reed

Braintrust 🧠

Nextdoor

OpenTable

BlackRock

Survived the trading floor, the boardroom, and the hostile questions. 

CPO, Debate Champion, Pressure Coach

Snap Inc.

Booking.com

Intuit

Showmax

Figure

Barron Ernst

Product Leader, Competitive Debater, The Skeptic Who Did the Reading

Chief Product Officer, Executive Coach

Rosalee Gordon

Chief Product Officer, Improv Artist, Founder-Mode Impersonator

Joust

Someone is going to challenge you in public. Lob a hostile question at you that you do not know the answer to. A room will turn on you and look to you to see how you respond. This is what we will do in this workshop. In that moment, every smart thing you know will disappear, as will your identity. Imposter syndrome and anxiety will let themselves in. You will forget your talking points, second-guess yourself, and scramble to recover while the room watches. The executive who walked in, prepared, suddenly looks small. Caught flat-footed. Reactive. This is not a character flaw. It is what happens when no one has ever trained you for pressure.In this workshop, I am going to put you into that situation on purpose. You will get uncomfortable. You will get pushed. You will practice getting ambushed, learn to reground and take back the room. You will learn to lead.Three hours of live hostile simulations, real frameworks, and reps that build the muscle memory and confidence you need to thrive regardless of the situation.The leaders who get promoted and earn the externally facing roles are the ones who show up even when they don't know the outcome.

You will learn to name what is happening, take a pause, get curious and re-direct the conversation when things are not going according to pl

Confidence

This will be a tough situation; if you are not ready to be challenged on the spot, this workshop is not for you.

Ready to get uncomfortable

Product and technology leaders strong in the room when things go according to plan but feel like an imposter when they do not.

The executive going external Leaders who are speaking at industry events, or represent their company in high-visibility settings.

Senior individual contributors stepping into executive roles. They have the substance. They are still building the composure to match it.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Projecting confidence, gravitas, and credibility in high-stakes leadership situations.