Maven

Google

Rachel Cai

Head of Marketing @ Maven | Ex-Google for Education

From Idea to Adoption: Marketing Tactics for L&D Leaders

Identify your ICP and what they really want using a simple framework we teach course creators

How to position your program

Most learning programs are vitamins.  Find the pain your audience will actually pay to fix.

How to build a painkiller, not vitamin

It's more than a hot take - it's a way to challenge your learners and teach them something they don't know

What's your spiky point of view

You'll learn how to decide when and how to use AI (for both you and your learners), across your end to end workflow.

World-leading expert in AI + L&D

University of Cambridge

KPMG

OpenAI

Aula

Dr Philippa Hardman 

Class of July 2026 

Class of September 2026 

Become the person in your L&amp;D team who knows what AI should do — and builds the tools that do it🏆 Join the #1-rated AI bootcamp for L&amp;D, with L&amp;D pros from orgs like Google, KPMG, LinkedIn, Arizona State University &amp; the UN._____ Most AI training teaches you to make content faster. Alumni here say this bootcamp changed how they think — from "how do I use AI to do this quicker?" to "how do I build AI tools that 10x my impact?"You will:✨ Sort your L&amp;D tasks into AI's three roles — Operator (AI does it; something else checks), Apprentice (AI does it; you check a sample), Advisor (AI informs; you decide) — using one question you'll apply every week.✨ Build &amp; stress-test proper AI tools — with a "brain" inside: your method, your quality bar, decades of learning science. Then test against real cases until it holds up — and see exactly why it beats anything a quick prompt produces.✨ Ship 4 working tools for your real work — with personalised feedback from me on every build (the thing alumni love most!).Four 90-minute live classes later — whether you design, deliver, administer or lead — you'll leave with the method you need for your next 100 AI builds.

"All L&D roles will be AI-enhanced roles in the very near future "

The method — sort, build, stress-test

AI-Enhanced Analysis — find the real problem

AI-Enhanced Design — choose the right solution

AI-Enhanced Development & Implementation - build with purpose

AI-Enhanced Evaluation — prove it worked

Bonus week - connect brains into a system 

Learning Designers, IDs &amp; SMEs — with or without formal ID training: get a reliable method for what to build with AI, how &amp; why

L&amp;D Leaders &amp; Partners — you need to make defensible calls about where AI fits your team's workflow, and to raise quality, not just speed

L&amp;D Ops, Admin &amp; Reporting — many of your tasks are exactly the kind AI can own or draft; learn which ones, and how to automate them safely

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 2

Cohort 3

Brand strategy will make or break your company, but no one knows how to actually do it well.You have conviction about the brand. You know what makes it valuable. But you can't arrive at a powerful strategy that withstands the market or even the organization.That's not an execution problem. The concept underneath the brand isn't deep enough.The entire field teaches brand strategy as a business discipline. Positioning. Differentiation. Competitive analysis. But brands live in culture. When the concept isn't connected to cultural forces, it has no structural foundation. Everything downstream suffers.Ideas are technology. Meaning is engineered. Cultural forces are readable, structured, powerful enough to build on. We spent ten years synthesizing sociology, semiotics, behavioral science and anthropology into one operational methodology for brand. This course is that methodology, end to end.You bring your brand. Rebuild from further upstream than you've ever gone. 3 weeks that compound into months of velocity. You leave with a core concept, a cultural research system, and a conviction framework. Strategy with structural power to drive through execution.

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

You will leave this program with the confidence and capability to create 10x more impact than you thought you could.

300+ Projects/ Mastercard, Oracle & more

Mastercard

Oracle

Reuters

Stanley Black & Decker

Saurabh Gupta

Design Leader. 20 years of experience. Led 300+ transformations.

Cohort 1

Articulation, Big Picture Thinking, Clarity, and Disruption. These aren't soft skills.. these are the skills that decide your impact as a product leader. Most programs teach you what to think. This one changes how you think. Across four weeks, every live session is packed with frameworks you can apply immediately, exercises that force the concepts into muscle memory, and enough lightbulb moments that you'll leave wondering why no one taught you this sooner. Leaders who go through this ship faster, build more defensible products, win harder rooms, and make breakthroughs repeatable, not accidental.

You will leave this program creating 10x more impact than you thought you could

Articulation

Big Picture Thinking

Clarity

Disruption

Founders and Co-founders Every delay, missed target, and failed launch starts with a decision made poorly upstream. This program fixes that

Product Leaders and Senior PMs Better decisions upstream mean higher success rates, stronger revenue, and increased market leadership.

Design Leaders Getting stakeholders aligned, selling the vision upward, and making sure the right problem gets solved before anyone starts

From marketing executor
to strategic leader

B2B Marketing Expert | AI co-founder

Stacey Danheiser

Former Fortune 500 marketing executive, 3x author, and AI co-founder 

August 7

September 11

The best marketing leaders aren't just good at marketing. They're good at influence, alignment, and making the case for what they know is right. While most marketing training teaches tactics, this teaches leadership. One hour, once a month, live and hands-on, so you leave every session with a framework you can use immediately. Join your first workshop for $100 off! Use promo code: VIPB2BLEAD100

Master the strategy, influence, and AI frameworks that move you from marketing executor to C-suite partner.

Show up differently in leadership conversations

Get hands-on with AI-powered strategy frameworks

Apply real GTM and marketing strategy principles

Close the gap between execution and strategy

The Skills No One Teaches Marketers

B2B Marketing Directors and VP's ready to operate more strategically, not just executing better.

Head of Marketing or solo marketer at a small B2B company. You set the strategy, run the team, and report to a CEO who speaks revenue.

Marketers committed to staying sharp — who want fresh thinking on the topics most training ignores: influence, leadership, and alignment.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

The AI-Native L&D Leader

Used to tag LLs where we only want company signups

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Teachers, course creators, and instructional designers building learning experiences.

HR and people operations professionals handling hiring, compensation, employee experience, and organizational development.

Defining how a product or company is differentiated and perceived relative to competitors.

From Idea to Adoption: Marketing Tactics for L&D Leaders

What you'll learn

Why this topic matters

You'll learn from

Rachel Cai