Nediyana

Run User Interviews That Predict Behavior  (For PMs)

Suno

Spotify

Brown University

Instagram

Microsoft

Nediyana Daskalova

Head of User Research at Suno

Users don't lie - they can't predict their own behavior. Learn the science and how to design around it.

Understand Why Users Can't Predict Their Own Behavior

Leave with a 5-point script review to run before your next interview - so bad signal never becomes a bad launch.

The pre-interview checklist PMs never learned

Spot subtle bias in your own scripts and rewrite any question to anchor to past behavior in 60 seconds.

Identify Leading Questions in Your Interview Scripts

Build your AI PM candidate signal, sharpen real product judgment, and perform under interview pressure — a full system in 3 weeks.

Product & AI Exec | CIRCLES Method™

Stanford University

Lewis Lin

Product & AI Executive | $1B Product Leader | Inventor of CIRCLES Method™

AI Product Leader | Best Selling Author

Google

Harvard University

Dr. Marily Nika

AI Product Lead | Best Selling Author | Google, Meta

May 2026

August2026

<h2>AI PM interviews aren't classic product sense with 'AI' bolted on. </h2><h2>Hiring teams want to know whether you can reason through ambiguous problems where models fail, data is messy, trust is fragile, and sometimes AI isn't the answer.</h2>Most interview prep teaches frameworks. That's not enough. You need:A clear AI PM narrative that shows you've actually built (or led) AI products. Real judgment on evals, metrics, data quality, and launch readiness—in plain PM language. Examples that demonstrate how you think about tradeoffs, failure modes, and risk. Live practice under realistic interview pressure, not just theory.AI PM Interview Mastery builds that full loop in 1 day. Co-taught by Lewis Lin (PM interview expert) and Marily (AI product builder), this course turns your experience into a stronger candidate signal and teaches you how to perform when it counts. 🚨🚨🚨🚨 <a target="_blank" rel="noopener noreferrer nofollow" href="http://aiproduct.com/">Become a fellow</a> (unlimited access to all courses), this course is also included there.

AI PM interviews: CIRCLES and AI Product Sense

A sharp AI PM positioning statement and candidate signal

A resume and LinkedIn that read like an AI PM's 

Answer frameworks for product sense, metrics, and execution 

Real AI product judgment: evals, failure modes, and tradeoffs 

Confidence in AI PM case interviews under pressure

PMs who want to move into AI PM roles but aren't sure how to position their existing experience — or how to prove AI judgment they lack.

PMs already working on AI products who struggle to explain their judgment clearly in interviews: evals, tradeoffs, failures, launches.

Technical PMs, engineers, founders, and operators targeting AI PM roles at MAANG, startups, or AI-native companies for the first time.

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby Pryor

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 6

Cohort 7

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Turn your research into measurable business impact. 

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

Masterclass 6

Masterclass 7

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Great designers get rejected every day. Learn why.

Sr Interaction Designer Google | Youtube

YouTube

MongoDB

Shutterstock

Major League Baseball

Erin Essex

Design Leader at Google | Ex. Product Design Director of MongoDB & Shutterstock

July 2026

September 2026

The best candidate doesn't always get the offer — the one who understands how hiring decisions are made does.The strongest candidates know interviews are as much about psychology as they are about design. Every conversation is a chance to build trust, demonstrate judgment, and help interviewers picture you as a future teammate. You're constantly sending signals that influence hiring decisions. This workshop shows you what those signals are and how to use them to your advantage.You'll learn what hiring teams evaluate beyond your portfolio, how to build genuine rapport, and how to tell stories that stick. You'll also learn how AI is changing the hiring process, including how to confidently discuss your AI workflow, decision-making, and judgment.Finally, strengthen the soft skills that separate strong candidates from great hires, including communication, executive presence, storytelling, and influence.Need support?Scholarships are available for students who require financial assistance. You can apply for a scholarship here: <a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/e/1FAIpQLSerlTodaW98Igwxiup-EbXiqNr8SVkI4zmkhr4M7rtFEE-eTg/viewform?usp=header">Scholarship Application</a>

Why you're getting rejected, techniques that will change this, and the confidence to ace any interview going forward.

Hidden Rules of Big Tech Interviews

Evaluation Criteria

How to Connect and Persuade Your Interviewer

The AI Conversation

Communicate Your Value

Design ProfessionalsThinking about looking for a new role? Cut your prep work in half by learning vetted, industry interviewing secrets.

Active InterviewersNot sure what's holding you back? Join this workshop to learn everything you didn't know you needed on interviewing.

Team Leads &amp; Senior Level DesignersThis workshop holds recruiter secrets that'll help anyone looking to advance into more senior positions.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Predicting User Behavior Through Interviews

The Limitations of AI in User Interviews

Three Main Reasons Why User Interviews Go Wrong

Identifying the Goal of Your Interview Session (Problem, Direction, Optimization)

Why People Are Bad at Predicting Their Own Behavior

Anchoring Questions on Past Behavior and Current Workarounds

The Importance of Showing Multiple Prototypes to Get Real Opinions

Setting Up the Interview to Neutralize User Bias

How Leading Questions Can Alter User Memory

Four Effective Interview Techniques to Use Instead of Leading Questions

Pre-Interview Checklist and Triangulating Data

Q&A: Handling Specific Scenarios and Avoiding Bias in Follow-ups

Product managers who drive strategy, development, and launch of products.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Run User Interviews That Predict Behavior (For PMs)

What you'll learn

Why this topic matters

You'll learn from

Nediyana Daskalova