Nediyana Daskalova is the Head of User Research at Suno, a generative AI music company. She has a PhD in Human-Computer Interaction from Brown and 1,200+ academic citations in human-AI interaction. She has worked on user research and human-AI interaction projects at Instagram, Spotify, Microsoft, and Yahoo. She has published peer-reviewed work on why humans can't accurately self-report their own behavior — and how to design research that accounts for it. She teaches the research rigor that most PMs never learned in school.