PLG meets AI: The new activation playbook

Hosted by Ramli John and Mickey Alon

Tue, Jun 30, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

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Product Onboarding Masterclass
Ramli "RJ" John
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What you'll learn

Show-me to do-it-for-me: the PLG vs PLG + AI shift

PLG + AI turns "show me" into "do it for me", generative experiences that complete the job inside the product.

Activation that compounds through intent.

How user intent signals drive the loop: capture what each user is trying to do and prioritize the highest-intent paths

The agentic UX, and how to experiment with it

Test different engagement styles from the agent and build personalized agents from each user's context

Why this topic matters

PLG allows anyone to sign up, start a trial, and reach the product on their own. The problem? The average B2B SaaS product activates roughly 37.5% of signups, which means most people who raise their hand never realize the value they came for. In this workshop, you'll learn how to use AI to build an agentic experience that helps users experience value faster in the live product.

You'll learn from

Ramli John

Founder, Delight Path

Ramli John is the bestselling author of Product-Led Onboarding (40,000+ copies sold) and Eureka. He's helped companies like Zapier, Mixpanel, and TeamViewer create delightful product experiences that turn users into lifelong customers. As founder of Delight Path, Ramli now focuses on how product leaders can leverage AI to create genuinely delightful user experiences—not just AI that works, but AI that users actually love. His newsletter reaches 14,000+ product leaders navigating the intersection of great product experiences and AI transformation.

Mickey Alon

Co-Founder and CEO, Foldspace AI

Mickey Alon is a serial entrepreneur, passionate about designing, building, and launching innovative products that drive business outcomes. He’s the co-author of "Mastering Product Experience in Saas". Currently, he’s the CEO and Co-Founder of Foldspace AI, an agentic UX platform that embeds AI operator agents into SaaS applications to transform workflows from click-heavy to intent-driven. Previously, Mickey was the CTO and Founder of Gainsight PX—previously Aptrinsic—the Product Experience Platform


Previous work

Google
Zapier
Adobe
Adobe Marketo Engage
Gainsight
See all products from Ramli John

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