Free Lesson
PLG meets AI: The new activation playbook
60 min
Jun 30, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Show-me to do-it-for-me: the PLG vs PLG + AI shift
PLG + AI turns "show me" into "do it for me", generative experiences that complete the job inside the product.
Activation that compounds through intent.
How user intent signals drive the loop: capture what each user is trying to do and prioritize the highest-intent paths
The agentic UX, and how to experiment with it
Test different engagement styles from the agent and build personalized agents from each user's context
Why this topic matters
PLG allows anyone to sign up, start a trial, and reach the product on their own. The problem? The average B2B SaaS product activates roughly 37.5% of signups, which means most people who raise their hand never realize the value they came for. In this workshop, you'll learn how to use AI to build an agentic experience that helps users experience value faster in the live product.
You'll learn from
Ramli John
Founder, Delight Path
Mickey Alon
Co-Founder and CEO, Foldspace AI
Previous work
