Research Audiences Who Ignore Surveys (with AI)

Hosted by Abi Awomosu

Wed, Jan 28, 2026

5:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

51 students

Invite your network

Go deeper with a course

The Billion Person Focus Group® - Find the Truths Traditional Research Misses
Abi Awomosu
View syllabus

What you'll learn

See what surveys can't reveal

Watch a live demo of AI listening to forums, comments, reviews—where people confess what they'd never tell a researcher

Understand why your best customers avoid research

Learn why high-value audiences actively evade surveys and interviews and where they actually share what they're thinking

Identify three places your audience speaks freely

Walk away with specific digital territories where your market shares unfiltered truth; places you can start monitoring

Why this topic matters

Your best customers won't take your survey. Senior executives, niche experts, time-poor professionals—they're too busy to answer your questions. But they're still talking in places researchers never look. This session shows where those conversations happen and how AI can listen to audiences formal research can't reach. They won't answer you. But they'll confess each other.

You'll learn from

Abi Awomosu

AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'

Why trust me?

For 20 years, I led insights, cultural intelligence, and data strategy at Meta, Uber, Apple, and award-winning agencies serving Fortune 100 clients.

When generative AI emerged, I didn't see a productivity tool. I saw a listening partner—one that could surface patterns humans struggle to see at scale.

I founded Data, Art & Soul to build the research system I always wished existed. This masterclass transfers that capability to you.

I've mentored 500+ startups across Google for Startups, Techstars, and All Tech Is Human. And I wrote the Amazon bestseller 'How Not to Use AI: 50 Contrarian Principles for the Imagination Age.'

Previously at

Apple
Microsoft
Google
Meta
Uber

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.