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How to Navigate SGE and the Future of SEO for Publishers

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Vahe Arabian

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What you'll learn

AI Overviews: What it is and why publishers should care

Learn why AI Overviews – formerly SGE – has the potential to disrupt publisher's audience growth models.

Optimizing for AI Overviews

Understand how to adjust your SEO, content, and editorial strategies to the new reality of search.

Upskilling the team

Inaction will leave many publishers behind. Learn which technical and content skills will be a must in the new era.

Why this topic matters

In May, Google rolled out AI Overviews (formerly SGE) to US search results. This is one of the latest – but probably biggest – developments that pose significant risks to publishers' established audience growth and monetization models. Significant traffic declines have already been observed by major publishers. Get ahead or get left behind.

You'll learn from

Vahe Arabian

15+ years SEO and audience growth veteran, trainer, consultant, speaker, publisher

Vahe is the founder of State of Digital Publishing and SODP Media. Like other publishers, he works in the trenches to build and grow content and media properties. Vahe has vast experience working with digital publishers and news media organizations of all sizes, helping them build sustainable business models through publisher-specific SEO strategies and effective editorial workflows.

Previously at

Google News Initiative
AdPushup
Affiliate Gathering
State of Digital Pub

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