State of Digital Publishing

How to Navigate SGE and the Future of SEO for Publishers

Google News Initiative

AdPushup

Affiliate Gathering

State of Digital Pub

Vahe Arabian

15+ years SEO and audience growth veteran, trainer, consultant, speaker, publisher

Learn why AI Overviews – formerly SGE – has the potential to disrupt publisher's audience growth models.

AI Overviews: What it is and why publishers should care

Understand how to adjust your SEO, content, and editorial strategies to the new reality of search.

Optimizing for AI Overviews

Inaction will leave many publishers behind. Learn which technical and content skills will be a must in the new era.

Upskilling the team

"Savant" A person of learning or great knowledge, especially one with detailed knowledge in a specialized field of science or literature. Learn how to leverage AI for yourself and your team. Our course is proven to help you make the mental shift to AI adoption. Get strategic AND hands-on. Upskill fast. Prompt Better. Build Agents. Discover Automation. Make your Second Brain. Do both theory and production/creation for at least three days so you know what's ahead of you and you're not lost as things go faster in 2025. AI will transform everything. Just ask your customers and clients. They know. You will see so many areas to increase efficiency and productivity. It will blow your mind. No joke. This technology is game changing, but only when you know where and when to use, and when you know why you need to protect and upskill your best people. Our 3 Day AI Accelerator is designed to give your company, teams, and individuals the tools to thrive in this AI-driven economy. In this hands-on program, you’ll master Generative AI through live sessions with Q&amp;A, and apply your skills on real-world projects shared with your cohort. The course also includes pre-recorded demos, an E-Book, and access to the Savant-AI Tutor Bot to continue your learning journey. Beyond the course, you're welcome to join our exclusive community on Slack, where innovation meets collaboration. Our participants have seen tangible results: “This is a gem! My only hesitation in recommending this course from the mountain tops is that I like the edge it gives me.” – JC, CEO, Wharton School, Cohort 2 Our students have gone on to launch successful companies and land new jobs. The knowledge gained from this course opens doors to endless opportunities. As businesses increasingly rely on AI, the demand for skilled leaders in every function and at the top of every organization will rise. Those equipped with AI expertise will drive innovation, while others risk falling behind. Take this step to future-proof your business and career. ﻿Work smart. Lead smart. Your competitors are already doing this. Let AI enhance your human expertise, enabling you to achieve more. Be informed. Don't be lost. Lead the way for impact.

Become a Savant. Learn what's actually going on with AI.  Be a Leader.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Live Lectures, Demos, and Workshop Participation with Q&amp;A

October - Cohort 9 - Friday/Saturday/Sunday

Course schedule

Leaders: Make AI your business partner 100% - from strategy to execution.

Entrepreneurs: Leverage full spectrum AI to maximize your cash and human capital.

Creators &amp; Solopreneurs: Brainstorm, produce, and deploy your best work with AI.

Who is this course for

What you’ll get out of this course

Learn how to integrate AI magic into Google Workspace and Microsoft Office 365. Get more done inside documents, spreadsheets, and presentations. Do you use Canva daily? We'll cover what's possible with Canva Magic Studio too.

You will turbocharge your daily workspace: Microsoft Office 365 with Copilot and Google Workspace with Gemini

Most companies have only scratched the surface of what Generative AI can truly do. That’s not enough. To stay competitive, you need more—and we’ll deliver. In just three weeks, we’ll cover over 25 different AI tools, starting with the most essential: ChatGPT + Prompt Engineering.

You will become proficient with ChatGPT and many other AI Tools on Day 1

Imagine having an AI partner to handle research, summarize information, organize tasks, write content, and even create images and videos—all driven by your words. Your AI bot can function as a co-pilot or virtual employee, amplifying your team's productivity.

You will create your own custom "AI Agents" (GPTs) on Day 2
 

Discover how to strategically design AI automations to handle repetitive tasks, freeing your team to focus on higher value work. You’ll learn the fundamentals of how you can map out connections between separate platforms with Zapier, MindStudio, and Cassidy AI.

You will do the groundwork for AI Automation on Day 3

See how content creators and professional marketers are using AI tools to make compelling social media images, stories, advertising and more. Learn the basics of the tools they are using - like Runway ML, Midjourney, Suno, Canva, CapCut as well as Adobe Photoshop and Premiere.

You will see and hear how to create Music, Image, and Video with AI - even digital Avatars with HeyGen - on Day 3

Never worry about forgetting critical insights, losing track of tasks, or missing deadlines. With AI as your second brain, you can capture and organize information from video, audio, and written sources, ensuring nothing slips through the cracks.

From Day 1 to Day 3 you will build a Strategic Edge with Your Own "Second Brain" using Google NotebookLM

AI tools excel at helping us organize our priorities and our plans. They are the best partner and co-pilot you could ever have to build your own roadmap forward. We encourage and help you to do this formally on Day 3.

Finally - on Day 3 you will also build your own AI Roadmap to accelerate into 2025

Become an AI Leader with us. Learn AI Theory and Practice. Get Hands-on. This is a structured 3 day intensive experience - Big time saver!

Cohort 11 - Dec 13-15

Matt Burton

Founder/CEO of Savant-AI™

Christian Burton

Co-founder of Savant-AI™

Cohort 10 - Nov 15-17

Cohort 12 - Dec 27-29

The best leadership on GenAI for decision makers - no fluff, no nonsense, lots of substance. Learn straight from best experts and global business leaders through live sessions over 2 weeks. Outstanding Guest Speakerswho have established and directed global teams on cutting-edge technologies, and made a significant impact on the AI landscape and regulations• Prof. Dr. Patrick Glauner, Political advisor; evaluated EU AI Act proposal for national assemblies of Germany, France, Luxembourg• Dipayan Chakraborty, Partner AI at BCG, Ex Flipkart, Myntra• Anurag Singhvi, Head of Analytics at Flipkart,&nbsp;India's largest e-commerce platform• Dushyant Gupta, COO of Cetas Healthcare and more amazing speakers. This is the most comprehensive course out there on Generative AI for Decision Makers. You will -• Understand GenAI technology, its utility and limitations.• Identify the right GenAI use cases• Make build vs. buy decisions with confidence• Navigate risks, ethics, data, legal issues• Define the role of GenAI in your strategy• Improve personal productivity• Lead your organizations through AI adoption Salient features - - Designed with inputs from 30+ leaders like you to make it maximum value for you.- Learn from the best - multiple business leaders and experts - via live interactions.- Numerous case studies and activities, both individually and in groups to maximize cohort-based learning.- Concise, no fluff, lots of hands on.- 4 live lessons over 2 weeks All sessions will be recorded, so if your miss one, you can review it at your own pace, regardless of your time zone.

A holistic GenAI course for all decision makers to boost your career.

Tuesdays and Thursdays

Executives and business leaders who want to enhance strategic decision making and transform their organizations.

For technical leaders and managers looking to create impact by building better GenAI solutions and lead teams better.

Experienced individual contributors looking to move into leadership roles while leveraging the potential of GenAI.

Leaders at various levels who want to be personally more productive and be future ready to lead in a GenAI world.

An executive overview of GenAI - what it is, some key technologies, what it can and cannot do. Hands-on activities for you to experience firsthand not only the power of this technology, but also its limitations.

Understand GenAI technology, its utility and limitations, through hands-on activities.

How do you identify use cases that truly deliver value? Explore case studies on successful and failed implementations of GenAI. Learn the various considerations in identifying potential use cases and building impactful solutions.

Identify right use cases, make build or buy decisions, derive maximum value from GenAI

Evaluate the GenAI readiness of your organization. Define the role of GenAI in your strategy. Achieve goals by identifying strategically complementary GenAI solutions for your organization, while ensuring a solid data strategy.

Define the role of GenAI in your overall strategy, including opportunities for innovation and efficiency.

What makes a tech giant pull out of Europe? What is unique about GenAI that makes it a hot topic for regulation and ethics. Learn the risks in using GenAI and ethical considerations. Learn some fundamental principles to inform your AI governance strategy.

Ensure responsible AI practices, overcome legal/ethical challenges, create a great customer experience.

As a leader, leverage GenAI to improve your personal productivity and also lead your organization. Understand the 3P framework for organizational transformation. Learn what is different about GenAI transformation and manage the change.

Lead organizations better through higher personal productivity, GenAI adoption and effective change management in the organization.

#1 Rated Course on GenAI for Leadership - no fluff, hands on activities, cohort based live learning from top global leaders.

Mirza Rahim Baig

AI leader 15 years, GenAI startup mentor, author, educator | Zalando, Flipkart

Cohort Nov 24

Cohort Jan 24

The best guide for leaders to implement Generative AI in their businesses with real results. What You'll Gain: Strategic Clarity:&nbsp;Understand the transformative power of generative AI and how it can reshape your industry and business models. Actionable Insights:&nbsp;Learn how to identify and evaluate high-impact opportunities for implementing generative AI across your organization. Practical Skills:&nbsp;Develop the skills to lead AI initiatives,&nbsp;make informed technology investments,&nbsp;and mitigate associated risks. Competitive Edge:&nbsp;Gain the knowledge to leverage generative AI for innovation,&nbsp;efficiency,&nbsp;and growth,positioning your company ahead of the curve. ﻿Confident Leadership:&nbsp;Become a champion for AI adoption,&nbsp;empowering your teams to harness its potential for success. Key Focus Areas:﻿* Demystifying Generative AI:&nbsp;Understanding the core concepts,&nbsp;capabilities,&nbsp;and limitations of generative AI technologies. * Identifying Business Opportunities:&nbsp;Exploring real-world use cases and identifying high-potential areas for implementation within your organization. * Strategic Planning &amp; Execution:&nbsp;Developing a roadmap for AI adoption,&nbsp;including project selection,&nbsp;resource allocation,&nbsp;and change management strategies. * Risk Management &amp; Ethical Considerations:&nbsp;Understanding the potential challenges and ethical considerations associated with generative AI and developing strategies to address them. * Future-proofing Your Business:&nbsp;Staying ahead of the curve by anticipating advancements in generative AI and their implications for your industry. By the end of this course, you'll be equipped with the knowledge and tools to confidently lead your organization into the era of generative AI. All sessions will be recorded and made available for you to keep immediately after the course concludes. Interested in an enterprise license or NGO sponsorship so your team can take the course? Please reach out directly to amplify@ayeshakhanna.com

Amplify your potential with AI

You will have access to all lessons once the cohort starts and can view them on your own pace.

42 Course Lessons

<ul><li>Course Orientation (1h, 1st week)</li><li>Final Remarks and Q&amp;A (1h, 3rd week)</li></ul>

Q&A with Dr. Ayesha Khanna

Senior Leadership (C-Suite and VP Level):Identify new business opportunities,&nbsp;optimize existing processes, make informed tech investments.

Department Heads &amp; Managers: (e.g., Marketing, Sales, Operations, HR, Finance) streamline workflows,&nbsp;boost efficiency,&nbsp;and improve decisions

Startup founders &amp; CEOs enhance business,&nbsp;from idea generation to solution building to customer service.

Understand the fundamentals of Generative AI, and how it is being used in different industries to increase productivity and profitability.

How Generative AI is different from existing AI techniques and why it is transformative for businesses


Identify AI opportunities by understanding your business needs,&nbsp;exploring use cases,evaluating feasibility, starting small ,and fostering AI at scale.

How to assess and identify business opportunities to leverage Generative AI.


Create an agile Generative AI roadmap fueled by data,&nbsp;collect information from diverse sources to tailor the Gen AI to your needs, identify priorities, estimate development efforts, and guide iterative development.

How to use data to build an agile roadmap for a Generative AI project


Get a practical roadmap for executing a Generative AI project,&nbsp;from ideation to deployment and learn how to overcome typical challenges and avoid common pitfalls.

How to run a Generative AI project lifecycle including choosing vendors and a team


Focus on business metrics that matter such as efficiency gains (time saved,&nbsp;cost reduction,output increase), quality improvements (accuracy, novelty, customer satisfaction), business outcomes (revenue growth, market share), and user experience (adoption, satisfaction).

How to choose realistic metrics to track the impact of Generative AI projects.


Make AI decision-making processes understandable,&nbsp;ensure accountability by assigning clear responsibility for AI actions and outcomes ,and uphold data privacy by securely collecting, storing ,and using data in compliance with relevant regulations.

How to create an AI governance policy to manage the risks related to AI and data.


Learn how to successfully build Generative AI solutions that increase productivity and profitability, and make you stand out in your career.


Dr. Ayesha Khanna

Cohort 2

Cohort 3

Every business struggles with inefficiency, inconsistent messaging, and manual tasks that take up valuable time. Teams often get bogged down with repetitive work like lead generation, competitor analysis, and data entry, leaving little room for strategic focus. This leads to slow decision-making, increased human error, and missed growth opportunities.This course is designed to solve those problems by teaching you how to leverage AI agents to automate critical but tedious tasks. Imagine having systems in place that not only reduce mistakes but also ensure that your team spends less time on manual work and more time driving business growth. AI agents allow you to scale faster, streamline processes, and maintain brand consistency across all channels. Why You Need This Course:• Automate lead generation and competitor analysis: Say goodbye to the hours wasted on research and data entry, and let AI handle it for you.• Improve accuracy and efficiency: With fewer manual processes, your team will make fewer mistakes and work smarter.• Maximize team focus on strategic goals: Free your team from tedious tasks so they can concentrate on what really matters—driving real results for your business. The Problems This Course Helps You Solve:• Inefficient operations: Your team wastes time on tasks that should be automated.• Inconsistent messaging: With AI, you ensure consistency across every channel, avoiding the misalignment that slows growth.• Growth bottlenecks: By reducing human error and increasing speed, you’ll see faster results without compromising quality.

Let your team tackle high-impact work, not waste time on busywork.

Kick off with an introduction to AI agents and their role in automating GTM strategies. Learn how to identify tasks AI can automate and begin building your AI-driven GTM plan.

Week 1

Dive into hands-on sessions for creating and deploying AI agents. Learn how to automate key GTM processes like lead generation and competitor analysis, without needing any coding experience.

Week 2

Master the skills to scale your AI agents across multiple channels, ensuring consistency and efficiency. We’ll also cover strategies for troubleshooting and optimizing AI agents to ensure ongoing performance.&nbsp;

Week 3

For the final project, you’ll build, deploy, and optimize an AI agent that automates a key part of your Go-to-Market strategy. You’ll gather data, define your goals, and implement a working AI agent that can automate lead generation, competitor analysis, or data management.

Final Project 

Course Structure

CMOs or Senior Marketing leaders who are responsible for scaling marketing efforts across various channels.

Sales Executives looking to automate repetitive sales processes, improve lead scoring, and enable their teams to focus on higher-value tasks

AI and Digital Transformation Leaders leading AI or digital transformation initiatives in mid-to-large businesses.

You’ll learn to create AI agents from scratch, automating tasks like lead generation and follow-ups. Through hands-on projects, you'll actively build workflows that can be applied to real-world business scenarios.

Design and Build AI Agents

You’ll dive into case studies and simulations to understand how AI can improve lead quality, automate scoring, and streamline customer engagement. By the end of the course, you’ll know how to apply AI solutions to boost your team’s productivity.

Apply AI to Solve Marketing Challenges

You’ll experiment with top AI tools and platforms, gaining practical experience in automating repetitive tasks like data entry and competitor analysis. These skills will help you reduce errors and increase operational efficiency.

Optimize Workflows with AI Tools

You’ll learn the step-by-step process for integrating AI agents into existing systems, focusing on scalable solutions that grow with your business. Through interactive assignments, you’ll deploy AI solutions that can handle increased workloads without extra staff.

Implement and Scale AI Systems

Learn how to build AI agents to automate lead gen, competitor analysis, and data entry, boosting your GTM strategy and productivity.

Lightning Lessons

How to Navigate SGE and the Future of SEO for Publishers