4 Weeks
·Cohort-based Course
Learn tried and tested technical and content SEO strategies to maximize traffic to your news publication.
4 Weeks
·Cohort-based Course
Learn tried and tested technical and content SEO strategies to maximize traffic to your news publication.
Hosted by
Vahe Arabian
15+ years SEO veteran, speaker, trainer, consultant
Course overview
Every strategy taught in the course has been developed based on the specific needs of news media publishers. The tactics that you will learn have been implemented on dozens of publisher sites, resulting in short-term wins and long-term success.
01
SEO specialists of publishers of all sizes
02
Editorial operations leads at medium and large news publishers
03
Digital and audience development leaders at medium and large news publishers
Following each session, you will be equipped with practical insights and best practices that you can implement as you go.
No need to develop internal templates and processes. Access the many templates shared in the course, make a copy, plug in your own data and you are set to go!
Following the completion of the course, you will be able to schedule up to three one-on-one sessions with the instructor to review your implementation progress and identify the next step(s).
The learnings in this course will enable you to achieve a number of quick wins and see almost immediate improvements in organic traffic while also setting up a scalable long-term strategy that will continuously deliver results.
News SEO Playbook
I’m Vahe, the founder of State of Digital Publishing. Like other publishers I work in the trenches to build and grow content and media properties. I also create insigts, resources and a community that fosters knowledge sharing and industry collaboration.
I’m a 15 year veteran SEO and content strategist for publishers and explorer of digital media and technology trends.
In my vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective content workflows that reflects their business & monetization model.
Nicolás Billia
Tim Ashelford
01
Week 1: Technical SEO
You will learn about essential technical requirements for content publishing
02
Week 2: Content SEO
You will learn about essential elements of news content that help drive traffic and authority.
03
Week 3: Tactics
You will learn how to expand the reach of your content
04
Week 4: Metrics and Wrap-up
You will also learn how to evaluate the performance of your content
05
Week 5 (Optional): Editorial Workflow Workshop
Advanced users who are ready to start implementing the changes based on the learnings of Weeks 1-4 will have the option to book in their 1-on-1 call to discuss tools and workflow optimization strategies for their publication.
Watch a video discussion between
Follow along as they share the fundamentals of effective editorial strategies and workflow management.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Q&A sessions
Share experiences, challenges, and brainstorm solutions with a group of peers