News SEO Playbook
4 Weeks
·Cohort-based Course
Learn tried and tested technical and content SEO strategies to maximize traffic to your news publication.
News SEO Playbook
4 Weeks
·Cohort-based Course
Learn tried and tested technical and content SEO strategies to maximize traffic to your news publication.
Hosted by
Vahe Arabian
15+ years SEO veteran, speaker, trainer, consultant
Course overview
Increase your organic traffic by 50-500%
Every strategy taught in the course has been developed based on the specific needs of news media publishers. The tactics that you will learn have been implemented on dozens of publisher sites, resulting in short-term wins and long-term success.
Who is this course for
01
SEO specialists of publishers of all sizes
02
Editorial operations leads at medium and large news publishers
03
Digital and audience development leaders at medium and large news publishers
Outcomes and resources
Instant implementation of learnings
Following each session, you will be equipped with practical insights and best practices that you can implement as you go.
Ready-to-use templates
No need to develop internal templates and processes. Access the many templates shared in the course, make a copy, plug in your own data and you are set to go!
One-on-one support
Following the completion of the course, you will be able to schedule up to three one-on-one sessions with the instructor to review your implementation progress and identify the next step(s).
Short-term wins and long-term growth
The learnings in this course will enable you to achieve a number of quick wins and see almost immediate improvements in organic traffic while also setting up a scalable long-term strategy that will continuously deliver results.
News SEO Playbook
Meet your instructor
Vahe Arabian
I’m Vahe, the founder of State of Digital Publishing. Like other publishers I work in the trenches to build and grow content and media properties. I also create insigts, resources and a community that fosters knowledge sharing and industry collaboration.
I’m a 15 year veteran SEO and content strategist for publishers and explorer of digital media and technology trends.
In my vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective content workflows that reflects their business & monetization model.
What people are saying
Nicolás Billia
Tim Ashelford
Course syllabus
01
Week 1: Technical SEO
You will learn about essential technical requirements for content publishing
- Design layout
- Site architecture
- Page experience
- News sitemap
- Schema
- Crawl speed and frequency
- Ads and popups
02
Week 2: Content SEO
You will learn about essential elements of news content that help drive traffic and authority.
- News content clustering
- E-E-A-T (updates and a brief recap of what it is)
- Title and headlines
- Dates
- Original reporting techniques
- Video content in Google News
- Image optimization
- Internal linking
03
Week 3: Tactics
You will learn how to expand the reach of your content
- Content velocity
- Top Stories
- Google Trends
- Search Generative Experience (SGE)
- Live blogs
- Web Stories
- Google Discover
04
Week 4: Metrics and Wrap-up
You will also learn how to evaluate the performance of your content
- News Content Insights (NCI)
- Competitor Analysis and tracking
- Reporting – GSC & GA power usage tips
05
Week 5 (Optional): Editorial Workflow Workshop
Advanced users who are ready to start implementing the changes based on the learnings of Weeks 1-4 will have the option to book in their 1-on-1 call to discuss tools and workflow optimization strategies for their publication.
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Running editorial teams and workflows - learn from The NYT's The Athletic and They Got Acquired
Watch a video discussion between
- Alexis Grant, Founder and CEO of They Got Acquired
- Claudio Cabrera, VP - Newsroom Strategy and Audience of The Athletic
- Andrew Kemp, Managing Editor of State of Digital Publishing
Follow along as they share the fundamentals of effective editorial strategies and workflow management.
Access this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Q&A sessions
Share experiences, challenges, and brainstorm solutions with a group of peers